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Stories, insights, and thought leadership from the Wisconsin School of Business

A student takes a close look at her Lego sculpture
Featured Story

Employing Agile Project Management, WSB Class Builds a Dream Village for a Wisconsin Icon

125 Things to Love About WSB; animation of Grainger Hall and lots of people doing different activities
Featured Story
Alumni in Action
Business Badgers Share What They Love About WSB
Professor Tarun Kushwaha presents in a Grainger classroom during international week
Featured Story
School News
WSB Celebrates Global Learning Experiences with First-Ever International Education Week
Lynn Girotto and Cynthia Chu talk about the CMO/CFO partnership at WSB's 2024 Marketing Summit
Featured Story
Alumni in Action
A Profitable Partnership: Badger Executives Talk About Cultivating a Strong CFO/CMO Relationship

Recent Sightings

Two students in suits standing in front of wall featuring large them and other notable students and faculty
women speaking at table
Page Moreau presenting behind podium in front of a seated audience.

Top left: Laomani Sisongkham (BBA ’25) and Ayo Kolawole (BBA ’25), right, pose in front of Multicultural Spotlight Wall Unveiling. Bottom Left: Kathyrn Kvas (BBA ’16)  talks to students at the Pre-College Girls Exploring Business. Right: Associate Dean Page Moreau addresses the audience at AI Day.

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Taylor Gold receives help with her class schedule from Ngun Tial at College Library; WSB at 125: A Legacy in Motion
Alumni in Action

Business Casual: July 2025

July 14, 2025
speaker presents during AI Symposium
School News

Artificial Intelligence in Marketing Symposium Highlights Latest Advances, Leading Research

July 3, 2025
Collage of eight outdoor photos showing individuals modeling colorful, patterned fashion pieces. Outfits include a grey suit with a purple overcoat and pants; a dark blue shirt with a blue and purple zigzag pattern; two short-sleeved shirts with wavy multicolored stripes; a shirt with abstract red, blue, green, and purple patterns; a multicolored abstract shirt with black pants; a white oversized t-shirt with abstract designs and light blue jeans; and a white oversized t-shirt with geometric and floral patterns in pink, green, purple, and yellow. All photos are set in natural environments with trees and greenery.
Faculty Insights

Unlocking Hidden Value

June 24, 2025
Portrait of faculty member Xiaoyang Long against red chevrons
Faculty Insights

Xiaoyang Long Examines Waste Reduction in Fashion’s Upstream Supply Chain

June 16, 2025
Red background with a white logo for the 125th anniversary of the Wisconsin School of Business
School News

Watch: Kicking Off 125 Years of WSB

June 10, 2025
Students and industry partners at Tech Lab Demo Night
School News

UW Tech Exploration Lab Student Projects Highlight Innovation, Emerging Technologies

June 9, 2025
A group of students gather around a computer of some sort as part of an investment class in the business school.
Student Experience

Photo Gallery: The Changing Face of Business Education

June 5, 2025
Faculty Insights

Wisconsin School of Business Research Reveals Powerful Household Benefits of COVID-19 Vaccination

June 2, 2025
Headshot of Russ Coff against chevron
School News

Professor Russ Coff To Receive Herbert Simon Award

May 29, 2025

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@wisconsinschoolofbusiness

📣 WSB research featured in @Forbes!

How...

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📣 WSB research featured in @Forbes! How much can an audit report really tell you about a company’s tax strategy? Turns out—a lot. New research co-authored by accounting professor Dan Lynch shows that when auditors flag tax issues in reports, it can change how investors and companies behave. 📊 The study looked at thousands of UK companies and found that these tax disclosures may influence how transparent companies are—and even what services they buy from their auditors. 📖 Read more in Forbes → Link in bio. #WSBResearch #TaxTransparency #AuditInsights #AccountingMatters #FacultyInsights

Calling all recent alumni (<10 years)! Are you...

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Calling all recent alumni (<10 years)! Are you located in Madison, Chicago, or Seattle? 🌆 Stay involved with the #BusinessBadger network and join a BOLD (Badgers of the Last Decade) Circle. ⭕ When you join a BOLD Circle, you’ll build community and create opportunities to grow professionally with your fellow young alums. Sign up by July 31 to find your Circle for Fall 2025! See 🔗 in bio! #WSBAlumni #BOLDCircles #Network
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Update Magazine

Cover for the Spring/Summerer 2025 issue of Update Magazine, featuring Zena Stephens Joy

Spring/Summer 2025

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