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Stories, insights, and thought leadership from the Wisconsin School of Business

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What Do Our Clothes Communicate to Others? More Than We Might Think.

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School News
Professor Russ Coff To Receive Herbert Simon Award
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School News
Embrace a Growth Mindset To Achieve Leadership
A student uses a virtual reality headset during a Tech Exploration Lab event.
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UW–Madison’s Tech Exploration Lab Attracts Partnership With Google, Mentors from SalesForce, Nike, and More

Recent Sightings

Students wearing graduation cap and gowns celebrating graduating.
Two students sitting at a table working on a laptop.
Four students with Dean Samba posing with their fingers in a W.

Top left: Blessing Odjedele celebrates at the BBA Graduation Celebration. Bottom Left: First-year student, Taylor Gold works with SOAR Peer Advisor Ngun Tial. Right: Lauren Schulze, Matthew Howe, Olivia Lemanski, and Mitchell Carroll pose with Dean Samba after placing first in the WSB Consulting Case Competition. Photos by Joshua K. Prado and Paul Newby II.

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School News

Color Your Way Through 125 Years of WSB History

August 11, 2025
Red background with a white logo for the 125th anniversary of the Wisconsin School of Business
Press Releases

Wisconsin School of Business Celebrates 125 Years of Innovation, Impact, and Legacy in Motion

August 11, 2025
A female student presents with her team
School News

How WSB Students See AI Strengthening Personal Connections in Marketing

August 7, 2025
collage of students in offices and planes from summer internship
School News

Summer Internships 2025: Undergraduate Business Badgers Share Their Experiences

August 5, 2025
An architectural rendering of the exterior of the new Mansukhani Family Atrium, coming soon to Grainger Hall.
School News

Next Phase of Grainger Hall Renovation Begins This Fall

July 31, 2025
Taylor Gold receives help with her class schedule from Ngun Tial at College Library; WSB at 125: A Legacy in Motion
Alumni in Action

Business Casual: July 2025

July 14, 2025
speaker presents during AI Symposium
School News

Artificial Intelligence in Marketing Symposium Highlights Latest Advances, Leading Research

July 3, 2025
Collage of eight outdoor photos showing individuals modeling colorful, patterned fashion pieces. Outfits include a grey suit with a purple overcoat and pants; a dark blue shirt with a blue and purple zigzag pattern; two short-sleeved shirts with wavy multicolored stripes; a shirt with abstract red, blue, green, and purple patterns; a multicolored abstract shirt with black pants; a white oversized t-shirt with abstract designs and light blue jeans; and a white oversized t-shirt with geometric and floral patterns in pink, green, purple, and yellow. All photos are set in natural environments with trees and greenery.
Faculty Insights

Unlocking Hidden Value

June 24, 2025
Portrait of faculty member Xiaoyang Long against red chevrons
Faculty Insights

Xiaoyang Long Examines Waste Reduction in Fashion’s Upstream Supply Chain

June 16, 2025

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@wisconsinschoolofbusiness

Considering a @wisconsinmba from @uwmadison?
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Considering a @wisconsinmba from @uwmadison? We're on the road over the next few weeks from LA to Chicago to NYC! 🗽 Don't miss an opportunity to learn from those leading one of the strongest programs in the U.S. at any of these upcoming events! Did you see us this week through the @cgsm1966 or @fortefoundation? Let us know how it went! Grab a coffee with us and learn more! #WisconsinMBA #OntheRoad #MeetandGreets

Celebrating 125 Years of Business Excellence
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Celebrating 125 Years of Business Excellence In 1900, students at the newly founded School of Commerce—now the Wisconsin School of Business—were diving into courses like Industrial History of England and Banking and the Mechanism of Exchange. Fast forward to 2025, and WSB students are still mastering the fundamentals of finance and management—but they’re also exploring cutting-edge topics like Machine Learning for Business Analytics and Business Sustainability. 🌱🤖 As we mark our 125th anniversary, we honor the legacy of business education while embracing the future. Join us this fall as we kick off a yearlong celebration filled with events, stories, and ways to get involved across all WSB channels! #WSB125 #BusinessForward #BadgerBusiness #125YearsStrong

Got a minute? Meet Belle Lin (BBA ’13)—tech...

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Got a minute? Meet Belle Lin (BBA ’13)—tech reporter, storyteller, and proud #BusinessBadger. 📍New York 📰 The Wall Street Journal 🎓 Wisconsin School of Business From writing for The Badger Herald to covering enterprise tech and AI at WSJ, Belle’s journey shows how a business degree can power a career in journalism. ✨ Favorite WSB memory? Writing for b.Line and co-founding Madison Business Mentoring to connect students with alumni. 💬 “My degree gave me the edge to analyze balance sheets and marketing plans. Pricing, product, and promotion are key to every corporation.” 🎥 Best part of being a reporter? “You get to do a job that people write movies about.” #WSBalumni #WomenInJournalism #WSJ #UpdateMagazine #GotAMinute
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Update Magazine

Cover for the Spring/Summerer 2025 issue of Update Magazine, featuring Zena Stephens Joy

Spring/Summer 2025

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