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Alumni in Action

Business Casual: May 2024

An informal but informative newsletter for WSB alumni and friends

By Wisconsin School of Business

May 13, 2024

UW–Madison students at graduation
Throwback! These students from the Class of 1978 grin from ear to ear as they celebrate their graduation from UW–Madison at Camp Randall Stadium. Similar smiles were present last weekend, when hundreds of Business Badgers received their degrees and officially joined the WSB alumni community. PHOTO ID# S05307

The Briefing

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Reimagined undergraduate curriculum prepares students to lead when there’s no blueprint
The Wisconsin School of Business has launched a bold new undergraduate curriculum to help students take on the complex challenges and opportunities of the rapidly evolving business landscape. The reimagined curriculum, which includes four new courses, experiential learning opportunities, and a customizable roadmap for student success, prepares Business Badgers to lead on a global stage.

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WSB alum wins 2024 Chancellor’s Entrepreneurial Achievement Award
Dorri McWhorter (BBA ’95), president and CEO of the YMCA of Metropolitan Chicago, was recognized in April by UW–Madison Chancellor Jennifer Mnookin for her business accomplishments and ongoing commitment to social impact. “Throughout her distinguished career, Dorri has been driven by the values of collaboration, innovation, and inclusion,” says Vallabh “Samba” Sambamurthy, WSB’s Albert O. Nicholas Dean.

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WSB faculty member discusses climate change, crowdfunding, and other research on risk
Philip Mulder, an assistant professor of risk and insurance at WSB, participated in a Q&A about his research on uncertainty. Specifically, Mulder’s research explores how households, insurers, lenders, and governments adapt to dynamic climate risk. In one of his working papers, he’s also looking at how people financially recover from wildfires.

The Ticker

  • Outstanding outcomes: Did you know that 94% of WSB undergraduates seeking employment landed a job post-graduation? Read more impressive employment outcomes from the Class of 2023.
  • Supply Chain Cup champs: Meet Team Echo, the winners of the fifth annual Kohler Undergraduate Wisconsin Supply Chain Cup.
  • Ivy League worthy: Forbes has named UW–Madison to its list of “New Ivies,” or today’s best universities for attracting high achievers and turning out hard-working, highly-regarded employees.
  • Big win for small business: The Wisconsin Small Business Development Center, housed at WSB, was recognized by the Wisconsin Small Business Administration with an award for excellence and innovation.
  • A terrific tech talk: View photos of alumni, students, and experts chatting about the latest in tech at WSB’s recent event: Talking Tech in Chicago.
  • Business Badgers just want to have fun: WSB alumni share memories of the lighter side of student life, from jokes and pranks to silly rituals with friends and classmates.

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Back to School

A Minor Test of Major Knowledge

What’s your major? It’s a common question among both students and alumni. And whether you graduated five years ago or 50 years ago, it’s likely something you’ll never forget.

WSB offers a robust and market-driven portfolio of majors that not only suits students’ interests and career objectives, but reflects the needs of the evolving business landscape.

Take this short quiz to learn more about current majors at WSB. (Scroll to the bottom of the newsletter for the answers—and some majorly fun facts too!)

1. How many total undergraduate majors does WSB have? 

A. 10

B. 12

C. 14

2. Currently, which undergraduate major has the highest student enrollment?

A. Accounting

B. Marketing

C. Finance, Investment, and Banking

3. What is WSB’s newest undergraduate major?

A. Entrepreneurship

B. Information Systems

C. Supply Chain Management

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Tip Sheet

You’re Hired!

Diplomas in hand, WSB’s newest graduates are heading out into the workforce to begin their careers. However, recent grads may not be the only ones searching for new opportunities. No matter the career stage or experience level, there’s an important part of every job search that all candidates must perfect: the résumé.

Polish up your résumé and stand out in the applicant pool with these tips from Brian Whitmore, career engagement manager for WSB’s undergraduate program office.

  1. Use keywords: Many employers scan and store résumés into databases, which are searched by keywords—such as ‘detail-oriented,’ ‘communication,’ and ‘teamwork’—to identify candidates with the desired skills, experience, and educational background.
  2. Keep it simple and clean: Avoid parentheses, underlining, abbreviations, graphics, borders, italics, lines, columns, or brackets.
  3. Include common jargon: Whenever possible, use common or accepted jargon, like ARGUS or Excel.
  4. Do your homework: Research the company and position for which you are applying to tailor your résumé to the specific job. If your skills match the skills listed in the position description, include those skills verbatim in your résumé.
  5. Employ action words: A bullet point on your résumé should be an action verb, followed by what you did, how you did it, and the result, purpose, or outcome. Check out this list of powerful action words to use in your résumé.

Alumni Opportunities

May 23: Register now for WSB in MKE, an in-person networking event for Brew City Badgers.

You’ve got mail: Watch your mailboxes for the latest issue of Update magazine!

Alumni Voice Panel: Join WSB’s online panel by May 24 to share your opinions and help improve the alumni and student experience.

What’s new?: Submit a Class Note to share life and career updates in the Fall/Winter 2024 issue of Update magazine.

Get connected: Network with other Business Badgers by joining the Wisconsin Business Alumni LinkedIn group.

Quiz Answers

1. B: With 12 majors and over 40 career pathways, WSB has an offering for every student’s unique academic goals and post-graduate objectives. 

2. C: Currently, there are over 1,400 students declared in Finance, Investment, and Banking.

3. A: Starting Fall 2024, students will be able to pursue WSB’s new entrepreneurship major.

About Business Casual

Every other month, alumni and friends of the Wisconsin School of Business will receive insider updates with news about our alumni, faculty, students, and programs. If you want to share Business Casual with friends, they can sign up at

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