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Alumni Spotlights

Anne Norman

Anne Norman

BBA '03, MBA '17
Senior Vice President and Chief Marketing Officer, UW Credit Union
Madison, Wisconsin

Industry: ,

Region: Midwest

Anne Norman uses Wisconsin experience to connect with customers

One night at a Badgers hockey game, Anne Norman saw three advertisements side by side at the rink: Culver’s, American Family Insurance, and UW Credit Union. “There’s my résumé,” she told herself, and she wasn’t joking. Marketing those iconic Wisconsin brands has been the core of her career, with creative approaches that connect with customers.

Key career moment: While at American Family, Anne and another colleague developed the company’s DreamBank. Building on the company’s mission of protecting dreams, they wanted to explore ways for people to pursue their dreams. “We created a community space where we brought in a number of experts to help people, be it with entrepreneurship or with creativity. It was about strengthening community.”

Steps to success: Anne has built upon all her job experiences to get where she is today. “Everything I did at Culver’s or American Family, combined with my MBA and life coaching, has set me up for this job and experience. I love to study what consumers want next and then make it come to life.” She led a branding relaunch at UW Credit Union.

The impact of a WSB degree: While working with DreamBank, Norman stated that her dream was to get an MBA and enrolled in the Wisconsin Executive MBA Program. She absorbed the opportunity to collaborate with peers from a variety of fields and learn how they problem-solve. She brought that into her work and was soon promoted to enterprise brand strategy director at American Family. “I started to create all these relationships across the organization. Company leadership saw me as someone who was able to get things done.” In 2018, she joined UW Credit Union.

Read Anne’s profile in Update magazine’s 8 to Watch feature.

Learn about more about the Wisconsin Executive MBA.