Marketing Major

Data analytics and insights professionals: These data-driven marketers uncover and interpret insights to drive strategy. Their work informs business decisions and growth plans. Using their analytical skills, statistical knowledge, and business acumen they identify patterns, trends, and correlations in datasets, consumer research and preferences, competitor analysis, and more. Through predictive models, these marketing professionals forecast future trends, customer behavior, and business outcomes to guide proactive decision-making. They often use storytelling and data visualization tools to explain their findings and inspire changes and campaigns. They track performance against key performance indicators to hold organizations accountable.

Content strategists: These marketing professionals bring marketing strategies to life in cohesive, compelling stories, images, campaigns, and promotions. As media and platform experts, they develop integrated plans of digital and traditional marketing tactics to deliver specific marketing objectives—such as creating awareness, driving repeat purchases, or generating new leads. They determine the most effective combination of tactics and what channels they should appear on to reach their target markets.

Content strategists use analytical skills, critical thinking, and creativity to stand-out. They may work with internal or external marketing teams of copywriters, graphic designers, and media planners to execute a planned strategy that follows brand and product guidelines.

Marketing managers: These self-motivated leaders set strategy and lead cross-functional teams to deliver the business’ goals. These marketers have the widest breadth of marketing and business understanding and rely on internal and external marketing partners to be experts in specific marketing areas—such as digital marketing, social media, data analytics, consumer insights, content development, and media planning. They typically own the profit and loss statement and are accountable for budgeting and meeting financial targets.

Within marketing management, roles and job titles vary. Recent undergraduate business graduates are usually hired as marketing assistants or assistant marketing managers. Common marketing management positions are:

• Brand managers: These marketers create and preserve the brand’s promise—its value or an experience customers expect every time they interact with the brand. They own and enforce the brand’s look, feel, voice, and personality through its products, messaging, and people. Brand managers also define the brand’s unique point(s) of difference and ensure the brand’s differentiated value is communicated to consumers. With a specialized team or agency, they create and oversee an integrated marketing communication plan that includes advertising, social media, promotions, and events to support and promote the brand and drive profitable growth.
• Product marketers: These creatives manage a portfolio of products or services through the product lifecycle: From front-end research through development to launch and finally discontinuation. Product marketers own and develop the full marketing plan that promotes the product or service and includes performance benchmarks that can be measured against competitors.
• Product managers: These marketers develop both new-to-the world products and modify existing products based on consumer preferences, trends, and market demand. They lead cross-functional teams of designers, engineers, finance experts, supply chain professionals, and more through a stage-gate process ensuring the products meet target consumer needs and sales and profit goals.
• Sports marketers: A brand or product manager where their product just happens to be a team, franchise, league, athlete, or related product or service. Their target markets range from fans to media outlets to other brands. These marketers combine their communication, strategic, and negotiation skills with their deep understanding of sports to develop partnerships, sponsorships, promotions, and events that drive engagement, build brand connections, and support a positive image.
• Tech product marketers: These specialized marketers focus on technology-based products and services in industries such as software as a service, health care technology, and financial technology. Product marketers bridge the gap between the development team and the target market. Through comprehensive market analysis, they identify attractive entry points, market trends, and competitor insights, while developing empathy with consumers and understanding their technical needs. These roles require a blend of technical knowledge, marketing expertise, and the ability to simplify complex information with a deep understanding of customer needs and preferences.

Business development professionals: These relationship-builders focus on growing their company’s revenue and customer base and play a key role in strategic planning. By building relationships, they identify, prospect, and service target markets that benefit from their company’s products or services. Business development professionals focus on longer-term relationships and discover growth areas, such as new business opportunities, partnerships, and market expansion.

Sales professionals: Sales people focus on short-term sales goals and driving immediate revenue for the company. The sales process starts by engaging with potential clients and understanding their needs. Based on these needs, they present the features and benefits of their company’s products and services, answer questions, negotiate terms, and close deals. They develop strategies to maximize revenue, foster relationships with excellent customer service, and share customer insights with internal teams to inspire new products and services. Depending on a company’s size, the sales team may be one person or have many people handling different parts of the sales process, such as:

• Sales representatives: Front-line professionals who are the direct point of contact with prospective customers and play a key role in building new relationships, understanding needs, and closing deals. Sales representatives often work in specific territories or industries and are driven by meeting or exceeding sales targets.
• Account executives/Account managers: As a go-between, they manage the relationship with an existing client, ensuring they have a positive experience. Account executives or account managers represent the client with internal cross-functional teams, manage administrative work, and communicate information from their teams to their client.
• Sales analysts: These analysts discover how effective a sales strategy is by analyzing sales data, performance metrics, and market trends. They prepare dashboards and presentations to communicate performance to stakeholders, such as senior leadership and sales managers.

For jobs such as art gallery marketing manager, artist relations manager, creative director, art studio brand manager, and social media manager.

For jobs such as marketing consultant, brand strategist, digital marketing consultant, market research consultant, and social media marketing consultant.

For jobs such as marketing data scientist, consumer insights analyst, marketing analyst, growth data scientist, and digital marketing scientist.

For jobs such as digital marketing manager, social media manager, content marketing strategist, digital brand manager, and e-commerce marketing manager.

For jobs such as global health marketing specialist, health products brand manager, global health consultant, and public health campaign manager.

For jobs such as marketing designer, brand designer, creative director, digital marketing designer, and social media designer.

For jobs such as international marketing manager, global brand manager, international business development manager, and global digital marketing manager.

For jobs such as sports marketing, brand manager, event coordinator, and public relations specialist.

For jobs such as fashion marketing manager, textile product manager, fashion brand strategist, textile designer, fashion public relations, and visual merchandiser.