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Trusted leaders to shape the future of business.

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Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
U.S. News & World Report, 2025
12
best public university
U.S. News & World Report, 2024
21
best public full-time MBA program
U.S. News & World Report, 2024
15
best public part-time MBA program
U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

Save the date: Fill the Hill is October 24–25! 🦩

This year, your gift helps unlock experiential learning opportunities—like case competitions—that allow #BusinessBadgers to solve real-world problems and make invaluable connections. 

See how your gift makes an impact at the link in bio. 

#FillTheHill #ExperientialLearning #GiveBack
Growing up in Wisconsin, Sean Jacobsohn (BBA ’94) knew exactly where he wanted to go to college: @UWMadison. 

Now a partner at Norwest Venture Partners, Jacobsohn—a 2024 recipient of the WSB Impact Award—continues to impact both WSB students and alumni through board service, philanthropy, and the development of corporate partnerships.

Meet Sean Jacobsohn. See link in bio!

#OnWisconsin #WSBAlumniAwards
Don't miss the final opportunity to purchase tickets for WSB’s 2024 Homecoming Bash! 

You’ll listen to a live band, 🎸 feast on a tailgate-style meal, 🌭 sip on drinks, 🥤 visit with Bucky Badger 🦡—and enjoy some new surprises that we’re excited to unveil! 

Get your tickets for the Bash—and the Homecoming football game (only a few left!)—before they sell out!

#HomecomingBash #WSBAlumni