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About A.C. Nielsen Center


Our Mission

The activities to achieve the center’s mission also are broadly in support of the mission and objectives of the Department of Marketing.

The center was created to train MBA students in the specialized ideas, issues and techniques of marketing analytics and insights as well as to help discover and disseminate new marketing research knowledge.

The MBA offered with a specialization through the A.C. Nielsen Center is the premier full-time marketing analytics and insights MBA program in the country.

Students are given the business acumen to work in cross-functional teams, the research and statistics foundation to successfully manage research projects, and the marketing knowledge to translate results into business programs that impact the bottom line.

The A.C. Nielsen Center has 40 senior level external advisory board members from across the U.S. who help make this a reality through training, internships, and full-time hires.

The A.C. Nielsen Center is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research.

Why A.C Nielsen at the Wisconsin School of Business?

The A.C Nielsen Center for Marketing Analytics and Insights is the premier full-time MBA program that offers a specialization in marketing analytics and insights.

Students have the opportunity to participate in student consulting projects that give them experience in marketing analytics and insights.

Full-time offers are very competitive. The average base salary of an A.C Nielsen Center graduate in 2019 was $109,333 with an average signing bonus of $22,917.

Our external advisory board members and alumni mentor students and facilitate professional networking. They also provide valuable connections to the industry and help shape the Wisconsin MBA specialization and the A.C Nielsen Center.

In our marketing department, you will be educated by top faculty who are passionate about their chosen field and are excited about developing impactful marketing analytics and insights professionals who will use consumer insights to drive business decisions and strategies.

Serving as both an alumni reunion and educational conference, the Alumni & Friends Summit is hosted by the Center every other year. Alumni from all over return to campus to mingle with and learn from current students, external advisory board members, staff, and the incredible industry presenters who participate in our conference.

Companies from a number of industries recruit interns from the A.C Nielsen Center. These include General Mills, Johnson & Johnson, Procter & Gamble, Nestlé, and The Wm. Wrigley Jr. Company, as well as other great companies on both the client and supplier side of marketing analytics and insights.

Impressive full-time placement is a storied part of the A.C Nielsen Center. Members of the class 2019 accepted offers at companies including: Amazon, Adobe, Bank of America, Campbell Soup, Colgate-Palmolive, Eli Lilly, Frito-Lay, General Mills, Nielsen, Procter & Gamble, Target, and Walmart.

Our mission encompasses both training MBA students as well as discovering and publicizing new marketing analytics and consumer insights knowledge. Professor and executive director of the A.C Nielsen Center, Neeraj Arora, has current research interests including online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics.

Looking to grow the knowledge and understanding of your employees with regard to marketing analytics and consumer insights? The A.C Nielsen Center can work with you to develop an executive education program to suit your company’s needs. To learn more about our executive education offerings and how we can assist you, contact us.

The Value of an MBA

To excel at marketing analytics and insights, you need to understand consumers and the motivations that lead them to act. You also need a deep understanding of the business implications of consumer actions. That’s where an MBA offers value.

The Wisconsin MBA develops knowledge of the functional areas of business and builds a foundation to put theories, methods, and applications of marketing analytics and insights into a full business context. Key functional areas explored include accounting, finance, management, marketing, and operations. Critical business skills are developed in economics, ethics, data analysis, and decision-making.

The Wisconsin MBA in marketing analytics and insights combines the breadth of a general management curriculum with extensive coursework in marketing analytics and insights. Earning a Wisconsin MBA allows you to leverage market-research expertise to enable strategic decision-making. It places you at the table when key business decisions are made.