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Willie Choi

Willie Choi
Associate Professor | Accounting and Information Systems
Robert Beyer Professor
4117B Grainger Hall

About Willie

Jongwoon (Willie) Choi is an Associate Professor in the Department of Accounting and Information Systems. Willie earned his BSBA from Washington University in St. Louis, his MAcc from Ohio State University, and his PhD from Emory University.

Willie specializes in managerial accounting. He teaches both undergraduates and graduate management accounting courses, as well as PhD courses in experimental accounting research. In his research, he examines the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems, and performance evaluation and reward systems.

Willie has received several awards for his teaching and research. Poets and Quants also recognized him in its annual list of the “40 under 40 Most Outstanding Business Professors.”

Selected Published Journal Articles

Choi, J. & Presslee, A. (2023). When and why tangible rewards can motivate greater effort than cash rewards: An analysis of four attribute differences Accounting, Organizations and Society

Birnberg, J. & Choi, J. & Presslee, A. (2021). Giving Customers Decision Rights: A Field Study of Pay-What-You-Want Pricing at the Box Office Accounting Perspectives

Choi, J. (2020). Studying “and”: A perspective on studying the interdependence between management control practices Accounting, Organizations and Society

Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2020). Bring the noise, but not the funk: Does the effect of performance measure noise on learning depend on whether the learning is experiential or vicarious? The Accounting Review

Choi, J. & Newman, A. & Tafkov, I. (2016). A marathon, a series of sprints, or both? Tournament horizon and dynamic task complexity in multi-period settings The Accounting Review

Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2016). Vicarious learning under implicit contracts The Accounting Review

Choi, J. (2014). Can offering a signing bonus motivate effort? Experimental evidence of the moderating effects of labor market competition The Accounting Review

Choi, J. & Hecht, G. & Tayler, W. (2013). Strategy selection, surrogation, and strategic performance measurement systems Journal of Accounting Research

Choi, J. & Hecht, G. & Tayler, W. (2012). Lost in translation: The effects of incentive compensation on strategy surrogation The Accounting Review

Working Papers

Cardinaels, E. & Choi, J. & Ruan, Q. (2022). All show and no know? The effects of outcome transparency and learning path on employee ineffective learning

Choi, J. & Clark, J. & Presslee, A. Designing Real-Effort Tasks to Study Motivation: Conceptual Guidance and Practical Application

Choi, J. & Ahn, S. & Thomas, T. Going for broke to help the cause: When does a social mission lead to riskier investment decisions?

Choi, J. & Haesebrouck, K. & Thomas, T. Motivating effortful information acquisition and honest reporting: The effect of input, output and hybrid control

Ahn, S. & Choi, J. & Yatsenko, D. The Effect of Public RPI and Public Goals on Performance

Choi, J. & Jones, M. Does allowing employees to set their own pay motivate greater effort? A re-examination of potential drivers.

Practitioner-Oriented Publications

Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2019). Is experience the best teacher for employees? Strategic Finance

Presentations

Empirical Research in Management Accounting and Control (2023) Tangible Rewards: A Selective Review and Future Research Opportunities

CAR Virtual Event Series (2021) Articulating and evaluating incremental contribution in experimental accounting research

Tilburg University Mini-Conference (2019) When and why tangible rewards can motivate greater effort than cash rewards: An analysis of four attribute differences

mEmory Accounting Conference (2019) When and why tangible rewards can motivate greater effort than cash rewards: An analysis of four attribute differences

MAcc Academic Speaker Series (2016) The Pleasure of Finding Things Out

Graduate Courses

Analysis of Performance Measurement and Control (AIS 771), Spring 2024.

Strategic Cost Management (AIS 765), Summer 2019.

Strategic Cost Management (AIS 765), Summer 2020.

Strategic Cost Management (AIS 765), Summer 2021.

Managerial Accounting (AIS 710), Fall 2022.
Interpretation and use of accounting data for management planning, decision making and control. Consideration of cost-volume-profit relationships, relevant costs, variable (direct) costing, activity-based costing, transfer pricing and performance evaluation of segments of the firm.

Managerial Accounting (AIS 710), Fall 2022.
Interpretation and use of accounting data for management planning, decision making and control. Consideration of cost-volume-profit relationships, relevant costs, variable (direct) costing, activity-based costing, transfer pricing and performance evaluation of segments of the firm.

Managerial Accounting (AIS 710), Fall 2022.
Interpretation and use of accounting data for management planning, decision making and control. Consideration of cost-volume-profit relationships, relevant costs, variable (direct) costing, activity-based costing, transfer pricing and performance evaluation of segments of the firm.

Professional Organizations

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Accounting Behaviors and Organizations Section

American Accounting Association Accounting Behavior and Organizations Section

American Accounting Association Accounting Behaviors and Organizations Section

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association

American Accounting Association

AICPA Future of Finance Leadership Advisory Group

Editorial and Reviewing Activities

Journal of Accounting and Economics – Since January 2023
Ad Hoc Reviewer

The Accounting Review – Since January 2023
Editor

British Journal of Management – Since January 2022
Ad Hoc Reviewer

Journal of Accounting Research – Since January 2022
Ad Hoc Reviewer

Journal of General Management – Since January 2021
Ad Hoc Reviewer

Contemporary Accounting Research – Since April 2020
Ad Hoc Editor

Journal of Emerging Technologies in Accounting – Since January 2020
Ad Hoc Reviewer

The Gerontologist – Since January 2020
Ad Hoc Reviewer

Review of Accounting Studies – Since January 2019
Ad Hoc Reviewer

Journal of Management Accounting Research – January 2019 – December 2023
Editor

The Accounting Review – June 2017 – December 2023
Editorial Board Member

Behavioral Research in Accounting – June 2017 – December 2023
Editorial Board Member

Contemporary Accounting Research – Since May 2017
Editorial Board Member

Journal of Management Accounting Research – January 2017 – December 2018
Ad Hoc Editor

Accounting, Organizations and Society – Since October 2016
Editorial Board Member

Journal of Management Accounting Research – January 2016 – December 2018
Editorial Board Member

Accounting Horizons – Since January 2016
Ad Hoc Reviewer

Management Science – Since January 2015
Ad Hoc Reviewer

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