Biography
Jongwoon (Willie) Choi is an Associate Professor in the Department of Accounting and Information Systems, and teaches both undergraduate and graduate management accounting courses. He previously served on the faculty at the Joseph M. Katz Graduate School of Business (University of Pittsburgh). His research examines the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems, and performance evaluation and reward systems.
Willie has received several awards for his teaching and research, including the Pitt Business Teacher of the Year, the Impact on Management Accounting Practice Award, and the Best Early-Career Researcher in Management Accounting Award. Poets and Quants also recognized Willie in its annual list of annual list of “40 under 40 Most Outstanding Business Professors.”
Willie earned his BSBA from Washington University in St. Louis, his MAcc from Ohio State University, and his PhD from Emory University.
Research
Selected Published Journal Articles
Choi, J. & Presslee, A. (2023). When and why tangible rewards can motivate greater effort than cash rewards: An analysis of four attribute differences Accounting, Organizations and Society
Birnberg, J. & Choi, J. & Presslee, A. (2021). Giving Customers Decision Rights: A Field Study of Pay-What-You-Want Pricing at the Box Office Accounting Perspectives
Choi, J. (2020). Studying “and”: A perspective on studying the interdependence between management control practices Accounting, Organizations and Society
Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2020). Bring the noise, but not the funk: Does the effect of performance measure noise on learning depend on whether the learning is experiential or vicarious? The Accounting Review
Choi, J. & Newman, A. & Tafkov, I. (2016). A marathon, a series of sprints, or both? Tournament horizon and dynamic task complexity in multi-period settings The Accounting Review
Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2016). Vicarious learning under implicit contracts The Accounting Review
Choi, J. (2014). Can offering a signing bonus motivate effort? Experimental evidence of the moderating effects of labor market competition The Accounting Review
Choi, J. & Hecht, G. & Tayler, W. (2013). Strategy selection, surrogation, and strategic performance measurement systems Journal of Accounting Research
Choi, J. & Hecht, G. & Tayler, W. (2012). Lost in translation: The effects of incentive compensation on strategy surrogation The Accounting Review
Working Papers
Cardinaels, E. & Choi, J. & Ruan, Q. (2022). All show and no know? The effects of outcome transparency and learning path on employee ineffective learning
Choi, J. & Clark, J. & Presslee, A. (2019). Designing Real-Effort Tasks to Study Motivation: Conceptual Guidance and Practical Application
Choi, J. & Ahn, S. & Thomas, T. Going for broke to help the cause: When does a social mission lead to riskier investment decisions?
Choi, J. & Haesebrouck, K. & Thomas, T. Motivating effortful information acquisition and honest reporting: The effect of input, output and hybrid control
Ahn, S. & Choi, J. & Yatsenko, D. The Effect of Public RPI and Public Goals on Performance
Practitioner-Oriented Publications
Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2019). Is experience the best teacher for employees? Strategic Finance
Presentations
CAR Virtual Event Series (2021) Articulating and evaluating incremental contribution in experimental accounting research
MAcc Academic Speaker Series (2016) The Pleasure of Finding Things Out
Teaching
Graduate Courses
Strategic Cost Management (AIS 765), Summer 2019.
Strategic Cost Management (AIS 765), Summer 2020.
Strategic Cost Management (AIS 765), Summer 2021.
Managerial Accounting (AIS 710), Fall 2022.
Interpretation and use of accounting data for management planning, decision making and control. Consideration of cost-volume-profit relationships, relevant costs, variable (direct) costing, activity-based costing, transfer pricing and performance evaluation of segments of the firm.
Managerial Accounting (AIS 710), Fall 2022.
Interpretation and use of accounting data for management planning, decision making and control. Consideration of cost-volume-profit relationships, relevant costs, variable (direct) costing, activity-based costing, transfer pricing and performance evaluation of segments of the firm.
Managerial Accounting (AIS 710), Fall 2022.
Interpretation and use of accounting data for management planning, decision making and control. Consideration of cost-volume-profit relationships, relevant costs, variable (direct) costing, activity-based costing, transfer pricing and performance evaluation of segments of the firm.
Service
Professional Organizations
American Accounting Association Management Accounting Section
American Accounting Association Management Accounting Section
American Accounting Association Management Accounting Section
American Accounting Association Management Accounting Section
American Accounting Association Accounting Behaviors and Organizations Section
American Accounting Association Accounting Behavior and Organizations Section
American Accounting Association Accounting Behaviors and Organizations Section
American Accounting Association Management Accounting Section
American Accounting Association Management Accounting Section
American Accounting Association Management Accounting Section
American Accounting Association
American Accounting Association
Editorial and Reviewing Activities
Contemporary Accounting Research – Since April 2020
Ad Hoc Editor
Journal of Management Accounting Research – Since January 2019
Associate Editor
The Accounting Review – Since June 2017
Editorial Board Member
Behavioral Research in Accounting – Since June 2017
Editorial Board Member
Contemporary Accounting Research – Since May 2017
Editorial Board Member
Journal of Management Accounting Research – January 2017 – December 2018
Ad Hoc Editor
Accounting, Organizations and Society – Since October 2016
Editorial Board Member
Journal of Management Accounting Research – January 2016 – December 2018
Editorial Board Member
British Journal of Management
Journal of Accounting Research
Management Science
Journal of General Management
Management Science
Journal of Emerging Technologies in Accounting
Management Science
The Gerontologist
Review of Accounting Studies
Accounting Horizons