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Willie Choi

Willie Choi
Associate Professor | Accounting and Information Systems
Associate Professor | Evening and Executive MBA Programs
David J. Lesar Professor in Business
4182 Grainger Hall

Biography

Jongwoon (Willie) Choi is an Associate Professor in the Department of Accounting and Information Systems, and teaches both undergraduate and graduate management accounting courses. He previously served on the faculty at the Joseph M. Katz Graduate School of Business (University of Pittsburgh). His research examines the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems, and performance evaluation and reward systems.

Willie has received several awards for his teaching and research, including the Pitt Business Teacher of the Year, the Impact on Management Accounting Practice Award, and the Best Early-Career Researcher in Management Accounting Award. Poets and Quants also recognized Willie in its annual list of annual list of “40 under 40 Most Outstanding Business Professors.”

Willie earned his BSBA from Washington University in St. Louis, his MAcc from Ohio State University, and his PhD from Emory University.

Research

Selected Accepted Journal Articles

Choi, J. & Presslee, A. When and why tangible rewards can motivate greater effort than cash rewards: An analysis of four attribute differences Accounting, Organizations and Society

Selected Published Journal Articles

Birnberg, J. & Choi, J. & Presslee, A. (2021). Giving Customers Decision Rights: A Field Study of Pay-What-You-Want Pricing at the Box Office Accounting Perspectives

Choi, J. (2020). Studying “and”: A perspective on studying the interdependence between management control practices Accounting, Organizations and Society

Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2020). Bring the noise, but not the funk: Does the effect of performance measure noise on learning depend on whether the learning is experiential or vicarious? The Accounting Review

Choi, J. & Newman, A. & Tafkov, I. (2016). A marathon, a series of sprints, or both? Tournament horizon and dynamic task complexity in multi-period settings The Accounting Review

Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2016). Vicarious learning under implicit contracts The Accounting Review

Choi, J. (2014). Can offering a signing bonus motivate effort? Experimental evidence of the moderating effects of labor market competition The Accounting Review

Choi, J. & Hecht, G. & Tayler, W. (2013). Strategy selection, surrogation, and strategic performance measurement systems Journal of Accounting Research

Choi, J. & Hecht, G. & Tayler, W. (2012). Lost in translation: The effects of incentive compensation on strategy surrogation The Accounting Review

Working Papers

Choi, J. & Clark, J. & Presslee, A. (2019). Designing Real-Effort Tasks to Study Motivation: Conceptual Guidance and Practical Application

Choi, J. & Ahn, S. & Thomas, T. Going for broke to help the cause: When does a social mission lead to riskier investment decisions?

Choi, J. & Haesebrouck, K. & Thomas, T. Motivating effortful information acquisition and honest reporting: The effect of input, output and hybrid control

Ahn, S. & Choi, J. & Yatsenko, D. Too Much of a Good Thing? The Effect of Public RPI and Public Goals on Performance

Practitioner-Oriented Publications

Choi, J. & Hecht, G. & Tafkov, I. & Towry, K. (2019). Is experience the best teacher for employees? Strategic Finance

Presentations

CAR Virtual Event Series (2021) Articulating and evaluating incremental contribution in experimental accounting research

Resea (2021) All Show and No Know? The Effects of Outcome Transparency and Learning Path on Employee (In)effective Learning

Teaching

Graduate Courses

Strategic Cost Management (AIS 765), Summer 2019.

Strategic Cost Management (AIS 765), Summer 2020.

Strategic Cost Management (AIS 765), Summer 2021.

Service

Professional Organizations

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Management Accounting Section

American Accounting Association Accounting Behaviors and Organizations Section

American Accounting Association Accounting Behavior and Organizations Section

Editorial and Reviewing Activities

Journal of General Management – January 2021 – December 2021
Ad Hoc Reviewer

Management Science – January 2021 – December 2021
Ad Hoc Reviewer

Contemporary Accounting Research – April 2020 – July 2020
Ad Hoc Editor

Journal of Emerging Technologies in Accounting – January 2020 – December 2020
Ad Hoc Reviewer

Management Science – January 2020 – December 2020
Ad Hoc Reviewer

The Gerontologist – January 2020 – December 2020
Ad Hoc Reviewer

Review of Accounting Studies – January 2019 – December 2019
Ad Hoc Reviewer

Journal of Management Accounting Research – Since January 2019
Associate Editor

The Accounting Review – Since June 2017
Editorial Board Member

Behavioral Research in Accounting – Since June 2017
Editorial Board Member

Contemporary Accounting Research – Since May 2017
Editorial Board Member

Accounting, Organizations and Society – Since October 2016
Editorial Board Member

Journal of Management Accounting Research – January 2016 – December 2018
Editorial Board Member

Accounting Horizons – January 2016 – December 2016
Ad Hoc Reviewer