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Katie Krueger teaching a class with students.
Halle Sterling and Tom Dircks sitting on chairs with Tom speaking in a microphone.
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Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Top right: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Bottom: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II

Top left: Students in Katie Krueger’s Marketing 355 class dive into the data and design behind sustainability-driven ad campaigns. Bottom left: Halle Sterling of Berkshire Partners and Tom Dircks (BBA ’21), of One Rock Capital, lead a discussion on “Breaking into the Private Equity Job Market” at the WSB Private Capital Conference. Right: Madison Deputy Mayor reviews student projects during the Real Estate 430/720 poster session. Photo Credit: Paul L. Newby II

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📢 Big news! The Wisconsin School of Business is excited to present the Spring/Summer 2026 issue of Update magazine.

Dive into this issue for stories of innovation, leadership, and community impact from our incredible #BusinessBadgers. You'll read about:

🌟 Our 2026 8 to Watch alumni, including Ricardo Vargas (pictured here!), who's empowering the next generation of leaders at @Shipt
🏠 Research from WSB’s Benjamin Collier on the rising cost of home insurance amid a changing climate
🏐 WSB alum and former @badgervb player @ahickey4, who’s leveraging her analytics degree on and off the court 
💡 A bold vision for entrepreneurial thinking at UW–Madison championed by WSB’s Maia Donohue
🍫  Steve Voskuil, who leads with passion for product and people in his sweet role of CFO at The @hersheycompany
🤝 A conversation with WSB’s Bennett Cole on how the school is partnering with companies across Wisconsin

Read the issue online now by following the link in our bio!

#WSBUpdate #8ToWatch #Leadership #Innovation

Update Magazine

Cover for the Spring/Summer 2026 issue of Update Magazine, featuring Ricardo Vergas.

Spring/Summer 2026

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