MADISON, WI – The Wisconsin School of Business (WSB) at the University of Wisconsin–Madison proudly announces its impressive performance in the latest U.S. News & World Report rankings, securing its position as one of the nation’s leading business schools. WSB is ranked #18 overall in a five-way tie and #9 among public universities, a testament to its commitment to recruiting and retaining world-class faculty.
2024-2025 Rankings
These rankings underscore WSB’s unwavering dedication to academic excellence and its role as a leader in business education. WSB’s performance in specialty areas saw significant gains, with the management program rising to #20, marking a 10-spot climb over the past two years. Marketing also advanced, now ranked #8. The school continues to lead the nation in real estate at #1 and holds the #2 spot in insurance.
WSB’s real estate program continues to set the standard, maintaining its #1 ranking. “Maintaining the #1 ranking reflects our long-standing tradition of excellence in real estate education and research. Our faculty are leaders in shaping sustainable urban development, real estate finance, and market trends globally,” said Yongheng Deng, John P. Morgridge Distinguished Chair in Business and chair of the Department of Real Estate and Urban Land Economics. “The combination of intellectual depth and industry relevance equips our graduates to be influencers and innovators in the field.”
“Maintaining the #1 ranking reflects our long-standing tradition of excellence in real estate education and research. Our faculty are leaders in shaping sustainable urban development, real estate finance, and market trends globally.”
—Yongheng Deng, real estate and urban land economics chair
“Our rise in the management rankings is a reflection of the bold initiatives we’ve implemented to bring diverse perspectives and groundbreaking ideas into our classrooms,” said Russ Coff, Thomas J. Falk Distinguished Chair in Business and management and human resources chair. “We’ve focused on hiring scholars who excel in their fields and bring fresh, innovative perspectives to management challenges. This trajectory highlights our commitment to staying at the forefront of thought leadership, ensuring that our students and partners benefit from the very best in research and teaching.”
“We’ve focused on hiring scholars who excel in their fields and bring fresh, innovative perspectives to management challenges. This trajectory highlights our commitment to staying at the forefront of thought leadership.”
—Russ Coff, management and human resources chair
The marketing department has similarly seen success. “The climb to #8 is a direct result of our strategic investment in faculty recruitment,” said Michael D. Johnson, marketing department chair. “Our team comprises some of the brightest minds in marketing strategy, digital marketing and analytics, marketing AI, and consumer behavior. Their groundbreaking research enhances the classroom experience and pushes the envelope to ensure our students are prepared for the rapidly changing marketing landscape, combining academic rigor with real-world application.”
“Our team comprises some of the brightest minds in marketing strategy, digital marketing and analytics, marketing AI, and consumer behavior. Their groundbreaking research enhances the classroom experience and pushes the envelope.”
—Michael D. Johnson, marketing department chair
WSB’s consistent presence in the top 20 and its leadership in key specialties underscores the school’s commitment to academic excellence and forward-thinking strategies in recruiting faculty. As a trusted leader in business education, WSB remains at the forefront of innovation, ensuring students gain access to cutting-edge research and practical insights. Learn more about the Wisconsin School of Business undergraduate programs.