Skip to main content

School News

WSB’s Emaad Manzoor Wins Prestigious Psychology of Technology Dissertation Award

By Wisconsin School of Business

April 1, 2022

Emaad Manzoor, an assistant professor of operations and information management at the Wisconsin School of Business, is one of only three scholars worldwide to receive the 2022 Psychology of Technology Dissertation Award from the Psychology of Technology Institute.

Manzoor received the award based on his research on persuasion in technology-mediated communication, “Persuasion in Text-Based Communication.”

The Institute’s annual award recognizes current doctoral students and recent graduates in fields, including psychology, management, marketing, economics, and computer science. Per the organization’s website, “This initiative is in line with the Institute’s mission of connecting and supporting scholars from multiple scientific disciplines who conduct research examining the factors that shape people’s attitudes about new technologies (e.g., social media, smartphones, algorithms, self-driving cars, robots, artificial intelligence), and how the adoption and use of these technologies are transforming how people live, work, play, and interact.”

“With AI and other advanced digital technologies becoming increasingly ingrained in business and daily life, the importance of rigorous scientific inquiry at the interface of technology and psychology has hardly been greater,” says Nicholas Petruzzi, the Michael E. Lehman Distinguished Chair in Business and a professor of operations and information management at WSB. “This prestigious dissertation award is a testament to the value that Emaad and his research bring to the fore of the discussion.”

Manzoor’s dissertation has also garnered numerous accolades from other organizations including as runner-up for the 2021 Institute for Operations Research and the Management Sciences (INFORMS) ISS Nunamaker-Chen Dissertation Award; a 2021 Psychology of Technology Best Paper Award at the Association for the Advancement of Artificial Intelligence’s Workshop on Behavioral Change for Social Good, and a 2019 Best Paper Award nomination at the INFORMS Annual Meeting.

In addition to text-based communication, Manzoor’s research avenues include machine learning and online human behavior. In 2021, he was recognized as a rising star in data science by the University of Chicago. Manzoor joined WSB in 2021 after receiving his PhD from Carnegie Mellon University.