Interested in encountering the cutting edge of marketing this September?
The Marketing Summit by the Wisconsin School of Business is back, bigger and better than ever. The biennial conference is taking place for the first time since the launch of WSB’s Marketing Leadership Institute (MLI) earlier this year. The Marketing Summit is expanding to two days, broadening the scope of its topics, and welcoming a wider audience. Alumni, marketing professionals, students, and anyone else looking to unlock new marketing ideas are invited to attend. Over the course of the conference, there will be content specific to the three niche areas of marketing the MLI supports: brand management, consumer insights, and tech marketing.
The goal: to bring industry and UW faculty, students, and staff together to talk about the future of marketing in an engaging conference open to all. What is on the horizon in terms of consumer and marketing trends? How can you prepare for future leadership, innovation, and growth? Attendees will explore questions like these, gain insights from experienced speakers, and connect with peers during designated networking breaks.
Here’s what you can expect from this year’s Marketing Summit.
Future-focused sessions led by seasoned experts
The WSB Marketing Summit will be packed with informational sessions led by industry experts, including some WSB alumni. Speakers hail from companies such as Amazon, Microsoft, Procter & Gamble, Discover Financial, Google, Ulta Beauty, Adobe, and PepsiCo. (See the list of speakers.)
The Summit also provides a unique opportunity to hear from academic speakers on the forefront of marketing innovation and research. Neil Morgan of Indiana University is slated to discuss his research on the characteristics of “winning” marketing organizations, Christine Moorman of Duke University will share findings from a recent survey of chief marketing officers, and Dave Reibstein of the University of Pennsylvania will examine how countries can leverage branding to boost tourism.
Other session topics include:
- Social commerce and how your brand fits in
- Leveraging data to drive personalization at scale
- User experience and product innovation
- Product marketing in the tech industry
- CMOs’ perspectives—a panel of Fortune 500 CMOs
- The future of segmentation and one-to-one targeting
- Building your brand’s purpose
- Designing winning marketing organizations
- Broadening your scope as a brand leader
- Innovating to stand out: principles of differentiation
Attendees will have the opportunity to select sessions that align with their interests. Session types will vary from workshops to case studies to RED Talks—TED Talk-style presentations in which WSB alumni share experiences and insights they have gained over the course of their careers.
The Marketing Summit’s speakers are excited to share their expertise and advice with attendees.
John Copeland, vice president, Digital Strategy Group at Adobe, will give a keynote address on the future of digital marketing.
“Marketing and customer experiences are rapidly evolving, and Adobe is focused on digital solutions that prepare marketers to thrive in the new landscape,” says Copeland. “I’m thrilled to partner with the Marketing Leadership Institute and speak at the Summit. In connecting with other marketing leaders and UW faculty and students, we’ll all learn to grow our marketing thought leadership and advance our marketing practices.”
Sharing experiences, connecting community
In addition to learning from experts, attendees will spend two days connecting with a community of fellow marketers eager to exchange ideas. Dedicated time for networking provides an opportunity to seek advice from others, find inspiration, and keep your thinking fresh.
Vallabh “Samba” Sambamurthy, Albert O. Nicholas Dean of the Wisconsin School of Business, is excited about what the event means for the WSB community.
“The Summit is a great example of our ongoing commitment to strengthening the essential connection between the Wisconsin School of Business and industry,” he says. “This is a fantastic opportunity not only for learning but also networking, for sharing expertise and fostering relationships.”
If you’re a marketer looking to elevate your career and willing to embrace change to do it, you won’t want to miss this event. Learn more below and at wsbmarketingsummit.com.
Marketing Summit details
When: September 29–30, 2022
Where: UW–Madison’s Union South (1308 W Dayton St, Madison, WI 53715)
Who: Anyone with a passion for marketing
Learn more: For more information and to register, visit the Marketing Summit’s website at www.wsbmarketingsummit.com. (Note: UW alumni, faculty, and staff receive a discount on registration.)