![Students presenting a business project](https://business.wisc.edu/wp-content/uploads/2021/07/WSB_Burrill_BusinessPlanCompetition_0515_009.jpg)
Undergraduate
Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.
Become the Next Great Business Leader
The Wisconsin Business Badger Experience is About You
You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.
![Students working together](https://business.wisc.edu/wp-content/uploads/2021/07/BBA_Viewbook_Shoot_0818_194-1024x684.jpg)
Choose From 12 Majors
Explore business disciplines and find the right path for you. Select multiple majors and customize your education with certificates.
![Student giving a presentation](https://business.wisc.edu/wp-content/uploads/2021/07/WSB_HousingAffordabilityandHomelessnessInMadison_1201_PLN8636_v2-1024x756.jpg)
Find Leadership Opportunities
Earn badges for your cocurricular work and add a leadership certificate to your majors.
![Students meeting a career coach](https://business.wisc.edu/wp-content/uploads/2021/07/Weinert_WES_1016_DSC4932-1024x684.jpg)
Customize Your Dream Career Path
Experience dedicated career coaching that helps you chart your path to success in your first job—and for a lifetime.
![Student networking at a career fair](https://business.wisc.edu/wp-content/uploads/2021/07/Risk_RiskInsuranceCareerFair_0918_PLN2704_v2-1024x720.jpg)
Get Involved and Build Your Network
Be part of a student organization, participate in case competitions, or volunteer.
![Student listening to a presentation](https://business.wisc.edu/wp-content/uploads/2021/07/BBA_StudentOrgs_1015_DSC3643-1-1024x698.jpg)
Join a Diverse and Inclusive Community
Add your unique perspectives, interests, and talents to our program. Join a School with a deep commitment to diversity.
![Selfie of two students studying abroad](https://business.wisc.edu/wp-content/uploads/2021/07/IMG_4049_v2-1024x621.jpg)
See the World
Study abroad with one of our partner universities. Programs span the world and are available for summer, semester, or short-term durations.
Choose Wisconsin
![Advisor consulting an alumni](https://business.wisc.edu/wp-content/uploads/2021/07/AR_Update_BBA_SobicSalesWkshop_1117_PN26923-1024x762.jpg)
Prepare for Your Future
Career Forward
Benefit from career coaches, academic advisors, and business major consultants who work one-on-one with you to dive deep into your interests and help you develop a blueprint for your career.
Cocurriculars and internships
Make connections with employers and grow job-ready skills. Prepare for internships and participate in events across campus and across the country.
Start Here. Go Anywhere.
Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where our grads have landed.
![Andrew Quinn](https://business.wisc.edu/wp-content/uploads/2020/12/quinn-andrew-104x158-1-e1627501009601.jpg)
Andrew Quinn, BBA ’11
Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics![Andrew Quinn Company](https://business.wisc.edu/wp-content/uploads/2021/07/pathwell-logo-blue.jpg)
![Ash Gupta](https://business.wisc.edu/wp-content/uploads/2021/08/gupta-ash-266x266.jpg)
Ash Gupta, BBA ’10
Co-Founder and Managing Partner at Galaxy Capital Partners![Ash Gupta Company](https://business.wisc.edu/wp-content/uploads/2021/07/galaxy.jpg)
![Cynthia Chu](https://business.wisc.edu/wp-content/uploads/2021/12/Cynthia_Chu_Audible_81-Map-266x266.jpg)
Cynthia Chu, BBA ’99
CFO and Growth Officer at Audible | Finance + Marketing![Cynthia Chu Company](https://business.wisc.edu/wp-content/uploads/2021/12/CynthiaLogo-audible_logo_2C_rgb-512x158.png)
![Diana Xiong](https://business.wisc.edu/wp-content/uploads/2021/08/BBA_StudentProfile_Diana-Xiong_1018_PLN4992-266x266.jpg)
Diana Xiong, BBA ’20
Account Strategist at Google | Marketing![Diana Xiong Company](https://business.wisc.edu/wp-content/uploads/2021/07/google_logo.jpg)
![Jake Wood](https://business.wisc.edu/wp-content/uploads/2021/12/Jake-Newberry_211005_026-Map-266x266.jpg)
Jake Wood, BBA ’05
Founder and Executive Chairman at Team Rubicon and Founder and CEO at Groundswell | Real EstateJennifer Olson, BBA ’95, MBA ’97
SVP/Chief Operating Officer at Children’s Minnesota | Finance![Jennifer Olson Company](https://business.wisc.edu/wp-content/uploads/2021/07/Children_u2019s_Minnesota_logo.svg.jpg)
![Jim Wuthrich](https://business.wisc.edu/wp-content/uploads/2021/12/Wisconsin_Jim-18-Map-266x266.jpg)
Jim Wuthrich, BBA ’86
President of Content Distribution at Warner Media | Marketing![Jim Wuthrich Company](https://business.wisc.edu/wp-content/uploads/2021/12/Jimlogo-wm_inline_rgb_pos-512x61.png)
![Joe Simler](https://business.wisc.edu/wp-content/uploads/2021/08/2019-fallupdate-joe-simler-266x266.jpg)
Joe Simler, BBA ’08
Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing![Joe Simler Company](https://business.wisc.edu/wp-content/uploads/2021/07/Dallas-Cowboys-logo.jpg)
![Jon Fasoli](https://business.wisc.edu/wp-content/uploads/2021/08/jon-fasoli-525x625-1-266x266.jpg)
Jon Fasoli, BBA ’09
Vice President, Small Business and Self-Employed Segment Leader at Intuit![Jon Fasoli Company](https://business.wisc.edu/wp-content/uploads/2021/07/intuit.jpg)
![Joseline Nyinawabera](https://business.wisc.edu/wp-content/uploads/2021/07/Nyinawabera_Joseline_MBA_042021_PN23518Square-266x266.jpg)
Joseline Nyinawabera, BBA ’13, MBA ’22
Founder at BlkBld & Co. | Marketing and Human Resources![Joseline Nyinawabera Company](https://business.wisc.edu/wp-content/uploads/2021/07/BlkBld-New-Logo-blk.jpg)
![Katie Bergen](https://business.wisc.edu/wp-content/uploads/2021/08/katie-bergen-825x1200-1-266x266.jpg)
Katie Bergen, BBA ’09
Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking![Katie Bergen Company](https://business.wisc.edu/wp-content/uploads/2021/07/everwest.jpg)
![Nolan Cunningham](https://business.wisc.edu/wp-content/uploads/2021/08/cunningham-nolan-266x266.jpg)
Nolan Cunningham, BBA ’17
Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing![Nolan Cunningham Company](https://business.wisc.edu/wp-content/uploads/2021/08/HSoA.jpg)
![Reena Vokoun](https://business.wisc.edu/wp-content/uploads/2020/09/Reena-Vokoun-116x116-1.jpg)
Reena Vokoun, BBA ’98
Founder and CEO at Passion Fit | Marketing + Management![Reena Vokoun Company](https://business.wisc.edu/wp-content/uploads/2021/07/passion-fit.jpg)
![](https://business.wisc.edu/wp-content/uploads/2019/12/rodney-lynk-portrait-2019-pics-880x550-1-1-266x266.png)
Rodney Lynk Jr., BBA ’09
Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance![Rodney Lynk Jr. Company](https://business.wisc.edu/wp-content/uploads/2021/07/milwaukee-excellence-logo-web.jpg)
![Ryan Oremus](https://business.wisc.edu/wp-content/uploads/2021/08/2019-fallupdate-ryan-oremus-266x266.jpg)
Ryan Oremus, BBA ’97
Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance![Ryan Oremus Company](https://business.wisc.edu/wp-content/uploads/2021/07/boston-red-sox-logo-transparent-512x512.jpg)
![Shawn Michaels](https://business.wisc.edu/wp-content/uploads/2021/08/AR_UpdateMag_8-to-Watch-2021-Shawn-Michaels_PN22560-266x266.jpg)
Shawn Michels, BBA ’18
Founder and CEO at Steady Shot, LLC | Accounting![Shawn Michels Company](https://business.wisc.edu/wp-content/uploads/2021/07/steady-shot.jpg)
![Sidney Ullrich](https://business.wisc.edu/wp-content/uploads/2021/08/Yullrich_Sidney_0816_PLN4362-266x266.jpg)
Sidney Ullrich, BBA ’18
Associate Category Manager at Walgreens | Marketing and Operations and Technology Management![Sidney Ullrich Company](https://business.wisc.edu/wp-content/uploads/2021/08/WAG_Signature_logo_RGB.jpg)
Hear From Recent Graduates
See Yourself Here
![Aerial view of Madison](https://business.wisc.edu/wp-content/uploads/2021/07/aerial_UW_17-35mm11_6861-1024x683.jpg)
Madison: a top-rated city
Spend four years in one of the nation’s top-ranked places to live. Experience a college town with big city attractions built between two gorgeous lakes. UW–Madison is a premier research university, a leader in education, and a powerhouse in athletics.
![Learning Commons computers](https://business.wisc.edu/wp-content/uploads/2021/07/AR_LearningCommons_RibbonCuttingCropped_0518_PN29468-1024x739.jpg)
State-of-the-art Grainger Hall
You’ll find the Wisconsin School of Business’ home in Grainger Hall. Connect with more than 3,000 students in the undergraduate program and spend time studying and collaborating in the new state-of-the-art Learning Commons.
Alumni Spotlights
![Cynthia Chu](https://business.wisc.edu/wp-content/uploads/2021/12/Cynthia_Chu_Audible_80-Profile-1024x683.jpg)
Cynthia Chu (BBA ’99)
CFO and Growth Officer, Audible
New York City Metropolitan Area
Chu is a leader in the field of digital media. By riding technology’s changes over the course of her career, Chu has been able to continually pursue the goal that sparked her initial interest in business: problem-solving on a large scale in a way that impacts consumers’ lives.
![Jake Wood](https://business.wisc.edu/wp-content/uploads/2021/12/Newberry_211005_021-Profile-1024x683.jpg)
Jake Wood (BBA ’05)
Founder and CEO, Groundswell
Founder, Team Rubicon
Los Angeles, California
Wood is an entrepreneur and founder of the veteran-driven disaster relief organization Team Rubicon, which started with Wood seeing a need to help people in the aftermath of Haiti’s 2010 earthquake. Wood now leads Groundswell, a company aiming to democratize philanthropy.
Start Your Journey
Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.
News & Announcements
ALC Workshops April 22 – May 3
We’re Hiring: Interfaith Fellows
Upcoming Events
BBA Information Session
Virtual BBA Information Session
BBA Information Session
Schedule a Visit
Our undergraduate ambassadors host personalized visits with prospective students and their families. Visits are scheduled in advance and tailored to your individual interests and goals.
Schedule a visit
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