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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
21
best public full-time MBA program
— U.S. News & World Report, 2024
15
best public part-time MBA program
— U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

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Inclusion, empathy, and collaboration drive us forward

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A new kind of leader through entrepreneurship and innovation

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World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

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@wisconsinschoolofbusiness

🌍 Your voice matters! Every post, like, and comment you share shapes decisions around the world. But have you ever stopped to think about how these platforms shape you?

Meet Marketing Professor Ishita Chakraborty! She harnesses the power of #AI to uncover not just what people are saying, but why—turning digital data into game-changing insights for businesses. 📈✨

Discover how her research is giving companies a competitive edge in the digital age!

#TrustedToLead #DigitalMarketing #Innovation

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🌍 Your voice matters! Every post, like, and comment you share shapes decisions around the world. But have you ever stopped to think about how these platforms shape you? Meet Marketing Professor Ishita Chakraborty! She harnesses the power of #AI to uncover not just what people are saying, but why—turning digital data into game-changing insights for businesses. 📈✨ Discover how her research is giving companies a competitive edge in the digital age! #TrustedToLead #DigitalMarketing #Innovation

Have you ever felt confident about something, only to realize later you didn’t know as much as you thought? You’re not alone.
 
We all tend to mistake confidence for competence, holding us back from growing and learning. Stav Atir, assistant professor of management and human resources, studies how you can avoid these blind spots and make smarter decisions—both in your personal life and at work.
 
By relying on demonstrated expertise rather than assumptions, you can lead with clarity, even when there’s no clear path forward.
 
Ready to learn more? See our bio for more!
 
#TrustedToLead #Performance

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Have you ever felt confident about something, only to realize later you didn’t know as much as you thought? You’re not alone.   We all tend to mistake confidence for competence, holding us back from growing and learning. Stav Atir, assistant professor of management and human resources, studies how you can avoid these blind spots and make smarter decisions—both in your personal life and at work.   By relying on demonstrated expertise rather than assumptions, you can lead with clarity, even when there’s no clear path forward.   Ready to learn more? See our bio for more!   #TrustedToLead #Performance

Exciting News!
Introducing "Leading the Way" – our brand-new LinkedIn newsletter from the Wisconsin School of Business! 📈✨

Stay ahead with groundbreaking research, teaching excellence, and insights from our world-class faculty. Join us as we explore the future of business, innovation, and leadership.

Ready to lead the way with us? Subscribe now on LinkedIn!
🔗 Link in bio!

#WisconsinBusiness #LeadingTheWay #BusinessLeadership #Research #Innovation

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Exciting News! Introducing "Leading the Way" – our brand-new LinkedIn newsletter from the Wisconsin School of Business! 📈✨ Stay ahead with groundbreaking research, teaching excellence, and insights from our world-class faculty. Join us as we explore the future of business, innovation, and leadership. Ready to lead the way with us? Subscribe now on LinkedIn! 🔗 Link in bio! #WisconsinBusiness #LeadingTheWay #BusinessLeadership #Research #Innovation