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2024 Wisconsin Real Estate & Economic Outlook Conference

Friday, October 11 | 8:30am – 3:15pm

Let’s Make Housing Happen: Opening Doors for All

For decades, new housing production has lagged behind household growth in the United States, leading to an acute shortage of affordable homes. The housing supply challenge is so profound that businesses of all sizes increasingly cite housing unaffordability as a primary barrier to attracting, retaining, and developing diverse and productive workforces. In addition, millions of low- and moderate-income families pay unsustainable rents while millions more can’t afford to buy their first home.

There is no single solution to align housing supply with demand.  Alleviating the problem requires a comprehensive, all-in approach from the private sector, local, state and federal governments, community members and nonprofits.  Our expert presenters and panelists from industry, government and academia will share share ideas, best practices, and innovative yet practical solutions that are working in our communities today. You will take away ideas and strategies to help you, your organization, and community to better align housing supply and demand.

View the Agenda Here
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Join Us!

  • Learn from a range of experts – from the public and private sectors, from government and business and from academia – who are on the front lines of housing market research, policy, and practice.
  • Explore these questions and identify programs and solutions.
  • Join us and you’ll have the opportunity to network with a diverse and passionate group of 150+ housing, banking, real estate, government and non-profit professionals to share ideas and best practices.

Keynote Presenters:

  • Sam Khater, Vice President and Chief Economist, Freddie Mac
  • Vincent Reina, Associate Professor, University of Pennsylvania, Former Senior Advisor for Housing and Urban Policy in the White House Domestic Policy Council
  • Elmer Moore, CEO, Wisconsin Housing and Economic Development Authority (WHEDA)

Presenters and Moderators:

  • Alan Christianson, Administrator, City of Ladysmith
  • Steve DeCleene, President, Neumann Companies
  • Marrissa Downs, Principal, Mosaic Property Ventures
  • Daniel Ertl, Director of Community Development, City of Brookfield
  • Sam Khater, Vice President and Chief Economist, Freddie Mac
  • Adam Templer, Vice President of Development, Bear Development
  • Elmer Moore, President, Wisconsin Housing and Economic Development Authority
  • Robert Proctor, Partner, Axley Brynelson, LLP
  • Deb Reinbold, President, Thrive Economic Development
  • Josh Schoemann, County Executive, Washington County
  • Nicole Solheim, Vice President of Development, Cinnaire
  • Christopher Timmins, Gary J. Gorman Affordable Housing Professor, Real Estate and Urban Land Economics, University of Wisconsin – Madison

Thank You to Our Confereence Sponsors and Partners

In-Kind Sponsors

Registration Information

Four Ways to Register:
1. CALL: 1-800-348-8964 or 608-262-2451
2. REGISTER ONLINE »  
3. FAX: 1-800-741-7416
4. MAIL completed registration form to:

The Pyle Center
Registration Office
702 Langdon Street
Madison, WI 53706-1487

Registration Fees
$170 for government/non-profit and WREAA attendees
$200 for corporate attendees

In-person fee includes conference materials, continental breakfast, lunch, and refreshments. The program includes two virtual keynotes broadcast at the conference and two in-person panels. 

We are grateful for the support of our conference sponsors whose contributions help to keep registration fees low, allowing non-profit and government professionals to attend this important forum.

Registration Deadline: Friday, October 4.  Call (608) 250-6401 for availability after this date. No refunds after October 4 but substitutions are allowed.


Cancellation Policy: Cancellations made before Monday, October 2, will receive a full refund; those made on or after October 4 are subject to the full registration fee. Substitutions may be made at any time.


Questions: If you have any questions, please contact Lee Gottschalk at lee.gottschalk@wisc.edu or 608-265-2032.If you have a disability and desire accommodations, please advise us when you register. Requests will be kept confidential.

Location and Lodging

Fluno Center
601 University Avenue
Madison, WI 53708
608-441-7117 
887-773-5866

Hotel accommodations
A block of rooms is reserved at the Fluno Center at $131 per night for the evening of October 12. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference. 


Parking, Travel and Directions
A 290-stall parking facility (Lot 83) is conveniently located beneath the Fluno located at 314 N Frances St, Madison. The rate is $15 per day. We encourage you to arrive early the day of the conference, as there will be only one parking lot attendant on duty. There are also several public lots nearby. For additional information on getting to the Fluno Center by plane, car, or bus, please click here.

Sponsor Opportunities

If you are interested in becoming a sponsor, please complete this form and return it to us by Monday, September 30. Sponsorship payments may also be made online, using this secure link. (Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 01 for the Reservation Number in the payment form.)  You will receive complimentary registrations for the conference, as well as extensive brand outreach for your company through our social media channels, website and recognition at the conference.


Fluno Center

601 University Avenue
Madison, WI 53715 United States + Google Map
(877) 773-5866
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