Skip to main content
Nancy Wong

Nancy Wong

Professor | Marketing
Affiliate Faculty
4216 Nancy Nicholas Hall

About Nancy

I am a consumer psychologist who explores how cultural values influence consumption decisions, how people respond emotionally in different situations, and how materialistic values influence the way we consume. I am particularly interested in understanding how consumers make choices that could impact their health and financial well-being and promote environmental sustainability.

Meet More Marketing Faculty

Kevin Chung

Kevin Chung

Associate Professor
Verda Blythe

Verda Blythe

Director of Assessment
Jan Heide

Jan B Heide

Professor
Cheng He

Cheng He

Assistant Professor
Previous faculty
Next faculty