Harnessing the Power of AI to Help Businesses Grow
About Ishita
Her research has been published in Journal of Marketing Research, Marketing Science, Journal of Marketing and Review of Marketing Research. Her doctoral dissertation papers have won/been finalists for prestigious American Marketing Association (AMA) awards like the Don Lehmann Award, AMA AI SIG Best AI paper award, John A. Howard /AMA Dissertation Award and Mary Kay/ Academy of Marketing Science (AMS) Dissertation Award.
Professor Chakraborty’s research interests are in Large Language Models, AI, online platforms and unstructured data. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.
Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International.
Selected Accepted Journal Articles
Chakraborty, I. & Arora, N. & Nishimura, Y. (2025). How to Generate Consumer Insights with Generative AI Sloan Management Review
Selected Published Journal Articles
Sikdar, S. & Chakraborty, I. & Doghonadze, N. & Sikdar, S. & Chakraborty, I. & Dogonadze, N. (2025). EXPRESS: Neither a Picasso Nor a Da Vinci: An Examination of Novice Artwork Pricing with Multi-Modal Data Journal of Marketing
Arora, N. & Chakraborty, I. & Nishimura, Y. (2025). AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators Journal of Marketing
Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. (2025). Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews Marketing Science
Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. (2024). Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews Marketing Science
Chakraborty, I. & Kim, M. & Sudhir, K. (2022). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes Journal of Marketing Research
Selected Submitted Journal Articles
Karaman, H. & Chakraborty, I. & Banerjee, S. (2025). How You Respond to Online Reviews Matters: The Effect of Management Responses on Ratings and Sales Journal of Marketing Research
Chakraborty, I. & deb, j. & oery, A. (2021). When do consumers talk Rand Journal of Economics
Practitioner-Oriented Publications
Lee, P. & Chakraborty, I. & Banerjee, S. AI Applications to Customer Feedback Research: A Review Review of Marketing Research: Special Issue on AI in Marketing
Presentations
Marketing Science Conference (2025) Enhancing Marketing Video Analysis with Multimodal LLMs and in-Context learning
AI: Beyond the Headlines (2025) AI: Beyond the Headlines
Centre for Software and Information Technology Management (CSITM) Seminar (2025) AI-Human hybrids
Marketing Leadership Institute, Board Meeting (2025) AI in Marketing
Editorial and Reviewing Activities
Marketing Science – Since January 2025
Editorial Board Member
Management Science – Since January 2025
Ad Hoc Reviewer
Journal of Marketing Research – Since January 2025
Ad Hoc Reviewer
Journal of Marketing – Since January 2025
Ad Hoc Reviewer
Journal of Consumer Research – Since January 2025
Ad Hoc Reviewer
Workshop on Platform Analytics – Since January 2025
Ad Hoc Reviewer
Marketing Science – Since July 2024
Editorial Board Member
WSB Stories
- Wisconsin School of Business Hosts Award-Winning Journalist Deepa Seetharaman - November 6, 2025
- Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study - September 11, 2024
- Shaping the Future of Business Through Academic Research - September 3, 2024
- Wisconsin School of Business Hosts AI in Marketing Symposium - May 22, 2024
- WSB Faculty Share Research on Generative AI - November 3, 2023
- New WSB Faculty Define What’s Next in Business - November 11, 2021
WSB Stories
Wisconsin School of Business Hosts Award-Winning Journalist Deepa Seetharaman
Large Language Models Perform as Strong Collaborators, Insight Generators, in AI-Human Hybrid Marketing Research Study
Shaping the Future of Business Through Academic Research
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