Ishita Chakraborty

Ishita Chakraborty joined the Wisconsin School of Business in July 2021 as an Assistant Professor in the Marketing Department.

Her research has been published/accepted in Journal of Marketing Research, Marketing Science, Journal of Marketing and Review of Marketing Research. Her dissertation has got an honorable mention at the John A. Howard /AMA Dissertation Award and has won the Mary Kay/ Academy of Marketing Science (AMS) Dissertation Award in 2022.

Professor Chakraborty’s research interests are in Large Language Models, AI, online platforms and algorithmic bias. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.

Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International. Close