John Copeland is a Vice President in the Digital Strategy Group (DSG) at Adobe. John leads a team of strategists working on transforming the way companies compete by advancing their digital capabilities. John has over 20 years of experience in marketing strategy, customer insights, and analytics. Before joining DSG, John led Adobe’s Marketing and Customer Insights team – providing customer intelligence to the business and leveraging advanced analytics to optimize the impact of marketing investments across the business. John also led the Marketing team’s contribution to Adobe’s Data-Driven Operating Model (DDOM).
Prior to joining Adobe, John held leadership roles at McKinsey & Company, Accenture, Prophet, Rosetta, and ebay. In addition to his experience in the tech sector, John has also worked with clients around the world in industries such as consumer packaged goods, retail and e-commerce, pharma/healthcare, and financial services. John holds a B.A. in Psychology from the University of Michigan and a Ph.D. in Psychology from the University of Minnesota.