Skip to main content

Weinert WAVE Advisory Board

Reena Vokoun

Reena Vokoun

Founder and CEO

Passion Fit

Reena Vokoun, founder and CEO of Passion Fit, is an entrepreneur, writer, public speaker, activewear designer, online course creator, media spokesperson and certified health and wellness expert.

She graduated with a B.B.A. in Marketing and Management from the University of Wisconsin-Madison and an M.S. in Advertising and Communications from Boston University. She spent several years in corporate America working in marketing, sales and business development roles for companies such as Google, Yahoo, Reebok, CNET, GE and a start-up called Grokker.

Today, she serves companies, nonprofits, universities, schools and the media through Passion Fit products, services and content focused on wellness education and training in the areas of fitness, nutrition, mindfulness, work-life balance, productivity and personal and professional development. She’s featured regularly as a health contributor on the Fox KTVU news morning show, speaks to various organizations and companies, such as Juniper Networks, Microsoft, Google, Amazon, Intuit, Udemy and Ericsson, shares her perspective on podcast interviews, such as the Pausecast and Profitable Happiness, writes a monthly health column for the Los Altos Town Crier and also writes for Thrive Global, Shape and Working Mother, in addition to her own Passion Fit blog.

In addition to running Passion Fit, Reena has served as the Chair and Vice Chair of the WBA Board and a student mentor for the MBM program at the University of Wisconsin-Madison School of Business and is a Women in Management Facilitator for Stanford University’s Graduate School of Business. She also has been nominated as a candidate for Woman of the Year Silicon Valley in 2020, which is a charity fundraising competition for the Leukemia and Lymphoma Society.

Finally, Reena is a mom of two boys, wife to a fellow Badger alumni and a first-generation-born Indian-American. She and her family live in the San Francisco Bay Area.