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Center for Brand & Product Management

Supporting marketing excellence

The Center for Brand and Product Management (CBPM) supports students, alumni, and the marketing industry through our hands-on learning experiences, talks by industry professionals, conferences and other engagement and educational opportunities.

Corporate partners and alumni serve as advisory board members, guest lecturers, and both sponsors and participants in experiential learning. We welcome your involvement and look forward to collaborating.

Coming Soon: Marketing Leadership Institute

Marketing Leadership Institute launching July 2022

The A.C. Nielsen Center for Marketing Analytics and Insights and the Center for Brand and Product Management are merging to create the new Marketing Leadership Institute, launching in July 2022. Students will now have further opportunities to expand their marketing knowledge and have increased possibilities for recruiting and experiential learning projects with influential companies.

Learn more about the new institute

MBA in Marketing

The center supports the Wisconsin MBA in marketing and its track in brand and marketing management, which is widely recognized among leading business-to-consumer companies for the quality of our students and the preparation they receive. Students land challenging internships that support their individual career goals and after graduating, move into positions of leadership with blue-chip business-to-consumer companies.

Corporate & Alumni Engagement

The Center for Brand and Product Management offers several opportunities for corporate partners and alumni to get involved and connect with our students.

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Start a Consulting Project

Students work with a variety of organizations to solve timely marketing challenges. Let’s explore how we can work together.

Contact us


Recruit our Students

Enhance your recruiting efforts with the help of our Career Management Team.

Learn how to recruit our students

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Join our Advisory Board

Board members mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals. Interested?

Learn more about our advisory board

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Connect with Business Badgers

Alumni support each other as lifelong members of the global Business Badger network.

Learn more about our alumni

Explore the Center for Brand and Product Management

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Read the latest about what’s happening with our students, faculty, and alumni.

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Advisory board meeting

Advisory Board

Meet the people who support our students through mentorship and educational opportunities.

Meet our advisory board

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Alumni and Friends

Alumni and friends support the center by recruiting graduates and networking as lifelong members of the Business Badger network.

Learn more about our alumni