Center for Brand & Product Management
Supporting marketing excellence
The Center for Brand and Product Management (CBPM) supports students, alumni, and the marketing industry through our hands-on learning experiences, talks by industry professionals, conferences and other engagement and educational opportunities.
Corporate partners and alumni serve as advisory board members, guest lecturers, and both sponsors and participants in experiential learning. We welcome your involvement and look forward to collaborating.
MBA in Marketing
The center supports the Wisconsin MBA in marketing and its track in brand and marketing management, which is widely recognized among leading business-to-consumer companies for the quality of our students and the preparation they receive. Students land challenging internships that support their individual career goals and after graduating, move into positions of leadership with blue-chip business-to-consumer companies.
Corporate & Alumni Engagement
The Center for Brand and Product Management offers several opportunities for corporate partners and alumni to get involved and connect with our students.
Start a Consulting Project
Students work with a variety of organizations to solve timely marketing challenges. Let’s explore how we can work together.
Recruit our Students
Enhance your recruiting efforts with the help of our Career Management Team.
Join our Advisory Board
Board members mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals. Interested?
Explore the Center for Brand and Product Management
Meet the people who support our students through mentorship and educational opportunities.