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Marketing & Strategic Communications (MSC)

The Marketing and Strategic Communications unit is the full-service, in-house marketing and communications agency of the Wisconsin School of Business. MSC offers expertise in communication strategy, marketing, brand identity, marketing research, editorial content, web development, user experience, digital accessibility, public relations, social media, design, and photography. 

MSC has been recognized by the American Advertising Federation with eleven ADDY awards.

To get started on a marketing project, please contact your dedicated marketing strategist listed below, or for a web-only request please email webteam@wsb.wisc.edu.

Services We Provide

Strategy and Consultancy

Development of marketing plans and communication strategies to help achieve business goals

Paid Media

Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home

Writing and Editing

Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects

Content Marketing

Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences

Graphic Design

Brand-centered professional design/layout capabilities for marketing collateral and brochures, School beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity

Photography

Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts

PR and News

Reaching out to the news media to share the School’s stories on faculty research, programs, educational innovations, and economic development

Social Media

Connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation

Videography

Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence

Web Development

Development and guidance for the look, feel, content, and experience of the external-facing website, promoting a coordinated, consistent, and impactful online presence.

Submit a Web Team – Service Request or email webteam@wsb.wisc.edu for assistance.

Brand and Insights

Expertise in brand management, marketing research, and design research. Providing consumer insights to support strategic projects of faculty and staff.

Brand Resources

The Marketing and Strategic Communications (MSC) Team

Typhaine Morrison

Chief Marketing Officer
5151D Grainger Hall
608-890-2989

Oversees communications and marketing initiatives and leads the Marketing and Strategic Communications team.

Betsy Lundgren

Associate Director, Communications
5151E Grainger Hall
608-890-2040

Oversees communications with focus on faculty research promotion, leads WSB social media platforms, and manages editorial development for alumni publications

Katie Schauer

Associate Creative Director
5151 Grainger Hall

Oversees creative, digital design, and visual storytelling for the WSB brand.

Paul L. Newby II

Sr. Photographer
5161 Grainger Hall
608-890-2976

Provides photography of the WSB community for marketing and communications projects for the School.

Tasha Moxley

Assistant Director
5151F Grainger Hall
608-263-5242

Oversees enrollment and engagement marketing for WSB programs.

Cindy Bush

Director of Insights and Market Strategy
4311 Grainger Hall
608-890-2497

Oversees WSB brand and insights initiatives and focuses on consumer and marketing research related to current or prospective students.

Lauren Brischke

Insights Strategist
4419 Grainger Hall
608-890-0661

Provides consumer and marketing research related to our alumni population.

Christian Parish

Digital Marketing Specialist
5151 Grainger Hall

Optimizes digital marketing campaigns by providing support for email marketing, paid media, and web strategy, and oversees marketing analytics.

Caitlin Ledger

Marketing Strategist
5151 Grainger Hall

Provides marketing consultancy and project management of marketing campaigns for internal WSB partners

Programs:

  • Full-time MBA
  • Full-time MBA specializations/centers
  • Specialized Master’s:
    • Arts and Creative Enterprise Leadership
    • Business Analytics
    • Real Estate
    • Supply Chain Management
  • PhD
  • Pre-college programs
  • Dean’s Office
  • Office of Diversity, Equity, and Inclusion
  • Education Innovation
  • Summer Term

Kristin Drunasky

Marketing Strategist
5151 Grainger Hall

Provides marketing consultancy and project management of marketing campaigns for internal WSB partners

  • Programs
    • Undergraduate Program
    • Executive MBA
    • Professional MBA
  • Knowledge Centers
    • Weinert Center for Entrepreneurship
    • Arthur Anderson Center for Financial Reporting & Control
    • Robert Beyer Center for Managerial Accounting and Control
    • Puelicher Center for Banking Education
  • Departments
    • Accounting
    • OIM
    • Marketing
    • Real Estate
    • Finance
    • Risk and Insurance
  • Business Services
    • Corporate Relations
    • Information Technology Services

Clare Becker

Content Writer
5151A Grainger Hall
608-890-2428

Writes stories about the WSB that communicate the School’s vision and strategies.

Paul Smirl

Content Specialist
5151A Grainger Hall
608-263-3203

Develops creative written copy to advance the mission of the School and ensures that materials meet brand standards for quality and clarity.

Patricia Hoopes

Sr. Copywriter
5151A Grainger Hall
608-265-5582

Develops creative written copy to advance the mission of the School and ensures that materials meet brand standards for quality and clarity.

Chad Theel

Sr. Graphic Designer
5151B Grainger Hall
608-890-3211

Provides graphic design support and brand expertise for WSB and its constituents.

Ali Wendt

Sr. Graphic Designer
5151B Grainger Hall
608-890-3213

Provides graphic design support for WSB.

Mary Cummins

Front-end and UX Web Developer

Erica McConnaughey

Front-End Web Developer

Mia Bentel

Front-End Web Developer

Kassandra Swearingen

Web Developer/Content Support Staff

Sonia Villa

Web Content Support Staff

Awards and Honors

The team at the Wisconsin School of Business has won two 2018 ADDY awards, five 2017 ADDY awards, and four 2016 ADDYs from the American Advertising Federation. The ADDYs are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising.

The team was recognized in a field of more than 400 entries by more than 300 companies and organizations from Milwaukee and Madison/Dane County. The regional competition of District 8 includes hundreds of agencies and organizations in Minnesota, North Dakota, South Dakota, and Wisconsin.

2018

SILVER ADDY

WSB Corporate Relations Publication

Category: Sales Promotion -Product or Service Sales

Team:

Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Director

SILVER ADDY

WSB Update Magazine Cover and Feature

Category: Publication Design – Cover/Editorial Spread or Feature

Team:

Katie Schauer, Design Manager
Paul L. Newby II, Senior Photographer

District 8 Regional Awards (2017)

SILVER ADDY

WSB Milwaukee Airport Takeover

Category: Out-Of-Home Site Single Interior

Team:

Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director

GOLD ADDY

“Go Farther” Wisconsin MBA Landing Page

Category: Online/Interactive

Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
Adam Huffman, ATW Web Developer
John Wilson, ATW Web Manager

SILVER ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Out-Of-Home Mass Transit/Airlines

Single Exterior

Team:
Angela Rockwell, Marketing Manager
Chad Theel, Senior Graphic Designer
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director

SILVER ADDY

Wisconsin School of Business Legacy Hall

Category: Public Service Ambient Media

Team:
Ben Stiemsma, Marketing Strategist
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Lulu Liang, Marketing Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director

2016

GOLD ADDY

Update Magazine – Fall 2015

Category: Collateral Material – Publication Design – Magazine Design

Team:

Katie Schauer, Design Manager & Art Director
Paul L. Newby II, Senior Photographer
Marguerite Darlington, Managing Editor
Alyson Kim, Director

SILVER ADDY

Wisconsin Full-Time MBA Viewbook

Category: Sales Promotion – Product or Service Sales Promotion – Sales Kit or Product Information Sheets

Team:

Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Assistant Director
Alyson Kim, Director

SILVER ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Advertising Industry Self-Promotion Out-of-Home

Team:

Chad Theel, Senior Graphic Designer
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Nolan Cunningham, Media Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director

SILVER ADDY

What is Confidence?: Faculty Research from the Wisconsin School of Business

Category: Branded Content & Entertainment for Online Film, Video & Sound – Single entry – more than :60 seconds

Team:

Alex André, Videographer
Chad Theel, Senior Graphic Designer
Marguerite Darlington, Managing Editor
Alyson Kim, Director