Marketing & Strategic Communications (MSC)
The Marketing and Strategic Communications unit is the full-service, in-house marketing and communications agency of the Wisconsin School of Business. MSC offers expertise in communication strategy, marketing, brand identity, marketing research, editorial content, web development, user experience, digital accessibility, public relations, social media, design, and photography.
MSC has been recognized by the American Advertising Federation with eleven ADDY awards.
To get started on a marketing project, please contact your dedicated marketing strategist listed below, or for a web-only request please email webteam@wsb.wisc.edu.
Services We Provide
Strategy and Consultancy
Development of marketing plans and communication strategies to help achieve business goals
Paid Media
Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home
Writing and Editing
Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects
Content Marketing
Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences
Graphic Design
Brand-centered professional design/layout capabilities for marketing collateral and brochures, School beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity
Photography
Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts
PR and News
Reaching out to the news media to share the School’s stories on faculty research, programs, educational innovations, and economic development
Social Media
Connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation
Videography
Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence
Web Development
Development and guidance for the look, feel, content, and experience of the external-facing website, promoting a coordinated, consistent, and impactful online presence.
Submit a Web Team – Service Request or email webteam@wsb.wisc.edu for assistance.
Brand and Insights
Expertise in brand management, marketing research, and design research. Providing consumer insights to support strategic projects of faculty and staff.
Meet the Team
Typhaine Morrison
608-890-2989
Oversees communications and marketing initiatives and leads the Marketing and Strategic Communications team.
Betsy Lundgren
608-890-2040
Oversees communications with focus on faculty research promotion, leads WSB social media platforms, and manages editorial development for alumni publications
Katie Schauer
Oversees creative, digital design, and visual storytelling for the WSB brand.
Paul L. Newby II
Provides photography of the WSB community for marketing and communications projects for the School.
Tasha Moxley
608-263-5242
Oversees enrollment and engagement marketing for WSB programs.
Cindy Bush
608-890-2497
Oversees WSB brand and insights initiatives and focuses on consumer and marketing research related to current or prospective students.
Lauren Brischke
608-890-0661
Provides consumer and marketing research related to our alumni population.
Christian Parish
Optimizes digital marketing campaigns by providing support for email marketing, paid media, and web strategy, and oversees marketing analytics.
Caitlin Ledger
Provides marketing consultancy and project management of marketing campaigns for internal WSB partners
Programs:
- Full-time MBA
- Full-time MBA specializations/centers
- Specialized Master’s:
- Arts and Creative Enterprise Leadership
- Business Analytics
- Real Estate
- Supply Chain Management
- PhD
Dean’s Office
Education Innovation
Summer Term
Business Services:
- Corporate Relations
- Information Technology Services
Kristin Drunasky
Provides marketing consultancy and project management of marketing campaigns for internal WSB partners
Programs:
- Undergraduate Program
- Executive MBA
- Professional MBA
- Pre-college programs
Knowledge Centers:
- Weinert Center for Entrepreneurship
- Arthur Anderson Center for Financial Reporting & Control
- Robert Beyer Center for Managerial Accounting and Control
- Puelicher Center for Banking Education
Departments:
- Accounting
- OIM
- Marketing
- Real Estate
- Finance
- Risk and Insurance
Clare Becker
608-890-2428
Writes stories about the WSB that communicate the School’s vision and strategies.
Caroline Gilchrist
Develops creative written copy to advance the mission of the School and ensures that materials meet brand standards for quality and clarity.
Chad Theel
608-890-3211
Provides graphic design support and brand expertise for WSB and its constituents.
Ali Wendt
608-890-3213
Provides graphic design support for WSB.
Awards and Honors
The team at the Wisconsin School of Business has won two 2018 ADDY awards, five 2017 ADDY awards, and four 2016 ADDYs from the American Advertising Federation. The ADDYs are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising.
The team was recognized in a field of more than 400 entries by more than 300 companies and organizations from Milwaukee and Madison/Dane County. The regional competition of District 8 includes hundreds of agencies and organizations in Minnesota, North Dakota, South Dakota, and Wisconsin.
2018
SILVER ADDY
WSB Corporate Relations Publication
Category: Sales Promotion -Product or Service Sales
Team:
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Director
SILVER ADDY
WSB Update Magazine Cover and Feature
Category: Publication Design – Cover/Editorial Spread or Feature
Team:
Katie Schauer, Design Manager
Paul L. Newby II, Senior Photographer
District 8 Regional Awards (2017)
SILVER ADDY
WSB Milwaukee Airport Takeover
Category: Out-Of-Home Site Single Interior
Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
GOLD ADDY
“Go Farther” Wisconsin MBA Landing Page
Category: Online/Interactive
Team:
Angela Rockwell, Marketing Manager
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
Adam Huffman, ATW Web Developer
John Wilson, ATW Web Manager
SILVER ADDY
Wisconsin Evening and Executive MBA Transit Shelter
Category: Out-Of-Home Mass Transit/Airlines
Single Exterior
Team:
Angela Rockwell, Marketing Manager
Chad Theel, Senior Graphic Designer
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Typhaine Morrison, Assistant Director
Alyson Kim, Director
SILVER ADDY
Wisconsin School of Business Legacy Hall
Category: Public Service Ambient Media
Team:
Ben Stiemsma, Marketing Strategist
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Lulu Liang, Marketing Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director
2016
GOLD ADDY
Category: Collateral Material – Publication Design – Magazine Design
Team:
Katie Schauer, Design Manager & Art Director
Paul L. Newby II, Senior Photographer
Marguerite Darlington, Managing Editor
Alyson Kim, Director
SILVER ADDY
Wisconsin Full-Time MBA Viewbook
Category: Sales Promotion – Product or Service Sales Promotion – Sales Kit or Product Information Sheets
Team:
Katie Schauer, Design Manager
Patricia Hoopes, Senior Copywriter
Typhaine Morrison, Assistant Director
Alyson Kim, Director
SILVER ADDY
Wisconsin Evening and Executive MBA Transit Shelter
Category: Advertising Industry Self-Promotion Out-of-Home
Team:
Chad Theel, Senior Graphic Designer
Patricia Hoopes, Senior Copywriter
Dan Roelke, Senior Media Planner & Buyer
Nolan Cunningham, Media Assistant (student intern)
Typhaine Morrison, Assistant Director
Alyson Kim, Director
SILVER ADDY
What is Confidence?: Faculty Research from the Wisconsin School of Business
Category: Branded Content & Entertainment for Online Film, Video & Sound – Single entry – more than :60 seconds
Team:
Alex André, Videographer
Chad Theel, Senior Graphic Designer
Marguerite Darlington, Managing Editor
Alyson Kim, Director