Marketing & Strategic Communications (MSC)
The Marketing and Strategic Communications unit is the full-service, in-house marketing and communications agency of the Wisconsin School of Business. MSC offers expertise in communication strategy, marketing, brand identity, marketing research, editorial content, web development, user experience, digital accessibility, public relations, social media, design, and photography.
MSC has been recognized by the American Advertising Federation with eleven ADDY awards.
Getting Started
To get started on a marketing project, please contact your dedicated marketing strategist listed below.
Services We Provide
Strategy and Consultancy
Development of marketing plans and communication strategies to help achieve business goals
Paid Media
Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home
Writing and Editing
Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects
Content Marketing
Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences
Graphic Design
Brand-centered professional design/layout capabilities for marketing collateral and brochures, School beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity
Photography
Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts
PR and News
Reaching out to the news media to share the School’s stories on faculty research, programs, educational innovations, and economic development
Social Media
Connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation
Videography
Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence
Web Development
Development and guidance for the look, feel, content, and experience of the external-facing website, promoting a coordinated, consistent, and impactful online presence.
Submit a Web Team – Service Request or email webteam@wsb.wisc.edu for assistance.
Brand and Insights
Expertise in brand management, marketing research, and design research. Providing consumer insights to support strategic projects of faculty and staff.
Meet the Team
Typhaine Morrison
608-890-2989
Oversees communications and marketing initiatives and leads the Marketing and Strategic Communications team.
Betsy Lundgren
608-890-2040
Oversees communications and editorial strategy, including school news, faculty research promotion, public relations, social media, and alumni publications.
Katie Schauer
Oversees creative, digital design, and visual storytelling for the WSB brand.
Paul L. Newby II
608-890-2976
Provides photography of the WSB community for marketing and communications projects for the School.
Tasha Moxley
608-263-5242
Oversees enrollment and engagement marketing for WSB programs.
Cindy Bush
608-890-2497
Oversees WSB brand and insights initiatives and focuses on consumer and marketing research related to current or prospective students.
Lauren Brischke
608-890-0661
Provides consumer and marketing research related to our alumni population.
Christian Parish
Optimizes digital marketing campaigns by providing strategic insights and support for email marketing, paid media, and web strategy, and oversees marketing analytics.
Caitlin Vanover
Provides marketing strategy, consultancy, and project management of marketing campaigns for internal WSB partners and programs.
Programs:
- Full-time MBA
- Full-time MBA specializations/centers
- Specialized Master’s:
- Arts and Creative Enterprise Leadership
- Business Analytics
- Real Estate
- Supply Chain Management
- Data, Analytics, and Insights
- Accounting and Business Analysis/Accounting
- PhD
Dean’s Office
Office of Diversity, Equity, and Inclusion
Education Innovation
Business Services:
- Corporate Relations
- Information Technology Services
Kristin Drunasky
Provides marketing strategy, consultancy, and project management of marketing campaigns for internal WSB partners and programs.
Programs:
- Undergraduate Program
- Executive MBA
- Professional MBA
- Pre-college programs
Knowledge Centers:
- Weinert Center for Entrepreneurship
- Arthur Anderson Center for Financial Reporting & Control
- Robert Beyer Center for Managerial Accounting and Control
- Puelicher Center for Banking Education
Departments:
- Accounting
- OIM
- Marketing
- Real Estate
- Finance
- Risk and Insurance
Leiah Fundell
Manages WSB’s organic social media accounts and enhances media relations to secure media coverage related to school programs, research, and initiatives.
Clare Becker
608-890-2428
Creates content that highlights school news and faculty research.
Caroline Gilchrist
Develops creative copy and content to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.
Andrea Anderson
Develops creative copy and content to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.
Chad Theel
608-890-3211
Provides graphic design support and brand expertise for WSB and its constituents.
Ali Wendt
608-890-3213
Provides brand expertise for WSB and its constituents leading graphic and digital design strategy across all media.
Awards and Honors
ADDY Awards
The ADDY Awards, conducted annually by the American Advertising Federation, are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising. The three-tier competition recognizes winners at the local, district, and national levels.
2023
Gold ADDY
Trusted to Lead Campaign
Category: Film, Video & Sound: Branded Content & Entertainment
Gold ADDY
Trusted to Lead Campaign
Category: Social Media – Social Campaigns
Gold ADDY
Trusted to Lead Campaign
Category: Cross Platform – Integrated Branded Content Campaign
Silver ADDY
Trusted to Lead Campaign
Category: Online/Interactive: Websites – Microsites
2018
Silver ADDY
WSB Corporate Relations Publication
Category: Sales Promotion – Product or Service Sales
Silver ADDY
WSB Update Magazine Cover and Feature
Category: Publication Design – Cover/Editorial Spread or Feature
District 8 Regional Awards (2017)
Silver ADDY
WSB Milwaukee Airport Takeover
Category: Out-Of-Home Site Single Interior
Gold ADDY
“Go Farther” Wisconsin MBA Landing Page
Category: Online/Interactive
Silver ADDY
Wisconsin Evening and Executive MBA Transit Shelter
Category: Out-Of-Home Mass Transit/Airlines
Single Exterior
Silver ADDY
Wisconsin School of Business Legacy Hall
Category: Public Service Ambient Media
2016
Gold ADDY
Category: Collateral Material – Publication Design – Magazine Design
Silver ADDY
Wisconsin Full-Time MBA Viewbook
Category: Sales Promotion – Product or Service Sales Promotion – Sales Kit or Product Information Sheets
Silver ADDY
Wisconsin Evening and Executive MBA Transit Shelter
Category: Advertising Industry Self-Promotion Out-of-Home
Silver ADDY
What is Confidence?: Faculty Research from the Wisconsin School of Business
Category: Branded Content & Entertainment for Online Film, Video & Sound – Single entry – more than :60 seconds
Telly Awards
The Telly Awards, the world’s largest honor for video and television across all screens, has announced its 44th annual winners after a record-breaking year for entries. Winners include some of the most prominent global brands and companies alongside smaller and independent production houses, including Cut+Run, Netflix, Disney Parks, Media.Monks, Paramount, National Geographic Society, and dynastic NBA team the Golden State Warriors.
2023
Silver Winner
Trusted to Lead overview + individuals
Category: Branded Content, Campaign-Branding
Bronze Winner
There’s No One Path Into Business
Category: Branded Content, General-D&I
Silver Winner
Trusted to Lead
Category: Branded Content, General-Educational
Bronze Winner
Trusted to Lead overview video
Trusted to Lead Sennai video
Category: Branded Content, General-Education