Skip to main content

Marketing & Strategic Communications (MSC)

The Marketing and Strategic Communications unit is the full-service, in-house marketing and communications agency of the Wisconsin School of Business. MSC offers expertise in communication strategy, marketing, brand identity, marketing research, editorial content, web development, user experience, digital accessibility, public relations, social media, design, and photography. 

MSC has been recognized by the American Advertising Federation with eleven ADDY awards.

Getting Started

To get started on a marketing project, please contact your dedicated marketing strategist listed below.

Services We Provide

Strategy and Consultancy

Development of marketing plans and communication strategies to help achieve business goals.

Paid Media

Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home.

Writing and Editing

Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects.

Content Marketing

Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences.

Graphic Design

Brand-centered professional design/layout capabilities for marketing collateral and brochures, School beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity.

Photography

Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts.

PR and News

Reaching out to the news media to share the School’s stories on faculty research, programs, educational innovations, and economic development.

Social Media

Connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation.

Videography

Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence.

Web Development and User Experience

Strategy, design, development, and management of external-facing web platforms and services, creating a coordinated, consistent, and impactful online presence.

Submit a Web Team – Service Request for assistance.

Brand and Insights

Expertise in brand management, marketing research, and design research. Providing consumer insights to support strategic projects of faculty and staff.

View the Brand Toolkit.

Internal Communications

Development and implementation of communication plans for internal engagement and alignment.

Meet the Team

Typhaine Morrison

Typhaine Morrison

Chief Marketing Officer
5151E Grainger Hall
608-890-2989

Oversees communications and marketing initiatives and leads the Marketing and Strategic Communications team.

Katie Schauer

Katie Schauer

Creative Director
5151I Grainger Hall

Oversees creative, digital design, and visual storytelling for the WSB brand.

Tasha Moxley

Tasha Moxley

Associate Director, Marketing
5151C Grainger Hall

Oversees enrollment and engagement marketing for WSB programs.

Icon of a person

Erin Ryan

Associate Director, Communications
5151F Grainger Hall
608-262-8797

Oversees communications and editorial strategy, including school news, faculty research promotion, public relations, social media, and alumni publications.

Cindy Bush

Cindy Bush

Director of Insights and Market Strategy
5151C Grainger Hall
608-890-2497

Oversees WSB brand and insights initiatives and focuses on consumer and marketing research related to current or prospective students.

Icon of a person

Richard James Heinrich

Senior Insights Strategist
5161 Grainger Hall

Provides consumer and marketing research related to our alumni population.

Paul Newby II

Paul L. Newby II

Senior Photographer
1145 Grainger Hall
608-890-2976

Provides photography of the WSB community for marketing and communications projects for the School.

Christian Parish

Christian Parish

Digital Marketing Manager
5151A Grainger Hall

Optimizes digital marketing campaigns by providing strategic insights and support for email marketing, paid media, and web strategy, and oversees marketing analytics.

Caitlin Vanover

Caitlin Vanover

Marketing Manager
5151D Grainger Hall

Provides marketing strategy, consultancy, and project management of marketing campaigns for internal WSB partners and programs.

Programs:

  • Full-time MBA
  • Full-time MBA specializations/centers
  • Specialized Master’s:
    • Accounting and Business Analysis/Accounting
    • Arts and Creative Enterprise Leadership
    • Business Analytics
    • Data, Insights, and Analytics
    • Real Estate
    • Supply Chain Management
  • PhD

Dean’s Office

Office of Diversity, Equity, and Inclusion

Education Innovation

Business Services:

  • Corporate Relations
  • Information Technology Services
Kristin Drunasky

Kristin Drunasky

Marketing Manager
5151D Grainger Hall

Provides marketing strategy, consultancy, and project management of marketing campaigns for internal WSB partners and programs.

Programs:

  • Undergraduate Program
  • Executive MBA
  • Professional MBA
  • Pre-college programs

Knowledge Centers:

  • Weinert Center for Entrepreneurship
  • Arthur Anderson Center for Financial Reporting & Control
  • Robert Beyer Center for Managerial Accounting and Control
  • Puelicher Center for Banking Education

Departments:

  • Accounting
  • OIM
  • Marketing
  • Real Estate
  • Finance
  • Risk and Insurance
Leiah Fundell

Leiah Fundell

Social Media and Public Relations Manager
5151A Grainger Hall

Manages WSB’s organic social media accounts and enhances media relations to secure media coverage related to school programs, research, and initiatives.

Jesus Rivera

Jesus M. Rivera

Internal Communications Manager
5151K Grainger Hall

Builds and maintains communication channels to encourage engagement and alignment among WSB faculty and staff.

Clare Becker

Clare Becker

Senior Writer
5151B Grainger Hall
608-890-2428

Creates content that highlights school news and faculty research.

Caroline Gilchrist

Caroline Gilchrist

Copywriter
5151A Grainger Hall

Develops creative copy and content to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.

Andrea Anderson

Andrea Anderson

Content Specialist
5151J Grainger Hall

Develops creative copy and content to advance the mission of the school and ensures that materials meet brand standards for quality and clarity.

Rachel Nguyen

Rachel Nguyen

Undergraduate Engagement Coordinator
5161 Grainger Hall

Coordinates communications to current undergraduate business students. Collaborates with WSB Undergraduate Program offices to market all programs, services, and events to current admitted, certificate, and pre-business undergraduate students.

Ali Wendt

Ali Wendt

Graphic & Digital Design Lead
5151B Grainger Hall
608-890-3213

Provides brand expertise for WSB and its constituents leading graphic and digital design strategy across all media.

Chad Theel

Chad Theel

Sr. Graphic Designer
5151B Grainger Hall
608-890-3211

Provides graphic design support and brand expertise for WSB and its constituents.

Mary Cummins

Mary Cummins

Web Development and UX Manager
5151K Grainger Hall
Erica McConnaughey

Erica McConnaughey

Front-End Web Developer
5151J Grainger Hall
Mia Bentel

Mia Bentel

Front-End Web Developer
5161 Grainger Hall
Icon of a person

Kassandra Swearingen

Web Developer

Awards and Honors

ADDY Awards

The ADDY Awards, conducted annually by the American Advertising Federation, are the advertising industry’s largest and most representative competition with the mission of recognizing and rewarding creative excellence in the art of advertising. The three-tier competition recognizes winners at the local, district, and national levels.

2023

Gold ADDY

Trusted to Lead Campaign

Category: Film, Video & Sound: Branded Content & Entertainment

Gold ADDY

Trusted to Lead Campaign

Category: Social Media – Social Campaigns

Gold ADDY

Trusted to Lead Campaign

Category: Cross Platform – Integrated Branded Content Campaign

Silver ADDY

Trusted to Lead Campaign

Category: Online/Interactive: Websites – Microsites

2018

Silver ADDY

WSB Corporate Relations Publication

Category: Sales Promotion – Product or Service Sales

Silver ADDY

WSB Update Magazine Cover and Feature

Category: Publication Design – Cover/Editorial Spread or Feature

District 8 Regional Awards (2017)

Silver ADDY

WSB Milwaukee Airport Takeover

Category: Out-Of-Home Site Single Interior

Gold ADDY

“Go Farther” Wisconsin MBA Landing Page

Category: Online/Interactive

Silver ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Out-Of-Home Mass Transit/Airlines

Single Exterior

Silver ADDY

Wisconsin School of Business Legacy Hall

Category: Public Service Ambient Media

2016

Gold ADDY

Update Magazine – Fall 2015

Category: Collateral Material – Publication Design – Magazine Design

Silver ADDY

Wisconsin Full-Time MBA Viewbook

Category: Sales Promotion – Product or Service Sales Promotion – Sales Kit or Product Information Sheets

Silver ADDY

Wisconsin Evening and Executive MBA Transit Shelter

Category: Advertising Industry Self-Promotion Out-of-Home

Silver ADDY

What is Confidence?: Faculty Research from the Wisconsin School of Business

Category: Branded Content & Entertainment for Online Film, Video & Sound – Single entry – more than :60 seconds

Telly Awards

The Telly Awards, the world’s largest honor for video and television across all screens, has announced its 44th annual winners after a record-breaking year for entries. Winners include some of the most prominent global brands and companies alongside smaller and independent production houses, including Cut+Run, Netflix, Disney Parks, Media.Monks, Paramount, National Geographic Society, and dynastic NBA team the Golden State Warriors.

2023

Silver Winner

Trusted to Lead overview + individuals

Category: Branded Content, Campaign-Branding

Bronze Winner

There’s No One Path Into Business

Category: Branded Content, General-D&I

Silver Winner

Trusted to Lead

Category: Branded Content, General-Educational

Bronze Winner

Trusted to Lead overview video

Trusted to Lead Sennai video

Category: Branded Content, General-Education