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Stories, insights, and thought leadership from the Wisconsin School of Business

A student takes a close look at her Lego sculpture
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Employing Agile Project Management, WSB Class Builds a Dream Village for a Wisconsin Icon

125 Things to Love About WSB; animation of Grainger Hall and lots of people doing different activities
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Alumni in Action
Business Badgers Share What They Love About WSB
Professor Tarun Kushwaha presents in a Grainger classroom during international week
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School News
WSB Celebrates Global Learning Experiences with First-Ever International Education Week
Lynn Girotto and Cynthia Chu talk about the CMO/CFO partnership at WSB's 2024 Marketing Summit
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Alumni in Action
A Profitable Partnership: Badger Executives Talk About Cultivating a Strong CFO/CMO Relationship

Recent Sightings

Two students in suits standing in front of wall featuring large them and other notable students and faculty
women speaking at table
Page Moreau presenting behind podium in front of a seated audience.

Top left: Laomani Sisongkham (BBA ’25) and Ayo Kolawole (BBA ’25), right, pose in front of Multicultural Spotlight Wall Unveiling. Bottom Left: Kathyrn Kvas (BBA ’16)  talks to students at the Pre-College Girls Exploring Business. Right: Associate Dean Page Moreau addresses the audience at AI Day.

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speaker presents during AI Symposium
School News

Artificial Intelligence in Marketing Symposium Highlights Latest Advances, Leading Research

July 3, 2025
Collage of eight outdoor photos showing individuals modeling colorful, patterned fashion pieces. Outfits include a grey suit with a purple overcoat and pants; a dark blue shirt with a blue and purple zigzag pattern; two short-sleeved shirts with wavy multicolored stripes; a shirt with abstract red, blue, green, and purple patterns; a multicolored abstract shirt with black pants; a white oversized t-shirt with abstract designs and light blue jeans; and a white oversized t-shirt with geometric and floral patterns in pink, green, purple, and yellow. All photos are set in natural environments with trees and greenery.
Faculty Insights

Unlocking Hidden Value

June 24, 2025
Portrait of faculty member Xiaoyang Long against red chevrons
Faculty Insights

Xiaoyang Long Examines Waste Reduction in Fashion’s Upstream Supply Chain

June 16, 2025
Red background with a white logo for the 125th anniversary of the Wisconsin School of Business
School News

Watch: Kicking Off 125 Years of WSB

June 10, 2025
Students and industry partners at Tech Lab Demo Night
School News

UW Tech Exploration Lab Student Projects Highlight Innovation, Emerging Technologies

June 9, 2025
A group of students gather around a computer of some sort as part of an investment class in the business school.
Student Experience

Photo Gallery: The Changing Face of Business Education

June 5, 2025
Faculty Insights

Wisconsin School of Business Research Reveals Powerful Household Benefits of COVID-19 Vaccination

June 2, 2025
Headshot of Russ Coff against chevron
School News

Professor Russ Coff To Receive Herbert Simon Award

May 29, 2025
Cynthia smiling at the person's she's in a meeting with
School News

Embrace a Growth Mindset To Achieve Leadership

May 20, 2025

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🎓 8 to Watch | Spring/Summer 2025

Meet...

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🎓 8 to Watch | Spring/Summer 2025 Meet Jean Robert “J.R.” Petnkeu (BBA ’17) Marketing Manager, East Market Area, Ford Motor Company | New York, NY Why He’s One to Watch: J.R. is helping lead Lincoln’s transformation into a modern automotive powerhouse. In just seven years at Ford, he’s risen through the ranks, overseeing East Coast sales and contributing to Lincoln’s milestone of 100,000 U.S. sales in 2024—the brand’s best since 2007. “It’s been a great challenge and a tremendous ride for a brand that is over 100 years old. We’re still here today, and we’re continuing to write our history.” Driven to Uplift: Originally from Cameroon, J.R. immigrated to the U.S. as a child in pursuit of better educational opportunities. Now, he’s passionate about paying it forward—mentoring his team, building their confidence, and helping them grow into future leaders. “I always tell them that my job is for them to take my job—and hopefully go past me in the organization.” When navigating complex challenges, J.R. draws on a key lesson from WSB: “I’m keenly aware of the fact that I don’t have all the answers, but I work with the right folks to identify the root cause and help solve the problem.” Advice to Students: “Be a learning machine. Real learning starts when you get out there in the game.” Fun Fact: A fluent French speaker, J.R. journals in French every morning and keeps the language alive through French TV and media. See the link in bio for more! #8ToWatch #UpdateMagazine

📣 WSB alumni, your voice matters!

Join the...

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📣 WSB alumni, your voice matters! Join the WSB Alumni Voice Panel and help shape the Business Badger experience. ✅ Influence programs ✅ Share your insights 👉 See the 'WSB Alumni' link in bio to join today! #WSBAlumni #OnWisconsin #AlumniImpact
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Update Magazine

Cover for the Spring/Summerer 2025 issue of Update Magazine, featuring Zena Stephens Joy

Spring/Summer 2025

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