Skip to main content

News

Stories, insights, and thought leadership from the Wisconsin School of Business

Recent Sightings

Students wearing graduation cap and gowns celebrating graduating.
Two students sitting at a table working on a laptop.
Four students with Dean Samba posing with their fingers in a W.

Top left: Blessing Odjedele celebrates at the BBA Graduation Celebration. Bottom Left: First-year student, Taylor Gold works with SOAR Peer Advisor Ngun Tial. Right: Lauren Schulze, Matthew Howe, Olivia Lemanski, and Mitchell Carroll pose with Dean Samba after placing first in the WSB Consulting Case Competition. Photos by Joshua K. Prado and Paul Newby II.

All Stories

Search

Categories

Tags

Instagram

@wisconsinschoolofbusiness

🎬 Behind the scenes with AI + business!
WSB’s Matthew Seitz sat down with Jaylon Banks (@channel3000) to talk all things AI—from big questions to bold ideas. 

Catch the full story this August.

You won’t want to miss it.

#AIinJuly #WSB #AIHub #ArtificialIntelligence #FutureOfBusiness #BehindTheScenes #WISCtv
👋 Hey recent WSB grads!

Want to help shape the Business Badger experience (and win prizes)? 

Join the Alumni Voice Panel and share your insights on events, career programs, and more.

See our link in bio or story to sign up!

#WSBYoungAlumni #BusinessBadgers #AlumniVoice
“Generative AI is not just a tool—it’s a co-pilot for every step of the marketing research pipeline.”
— Prof. Neeraj Arora

In Episode 3 of UnSupervised, Katie Gaertner explores with marketing professor Neeraj Arora how AI is rewriting the rules of marketing—from synthetic customers to hyper-personalized pricing and predictive analytics.

💡 What’s in it for you?
• Learn how AI is powering smarter campaigns
• Discover how synthetic personas are reshaping research
• Understand the skills marketers need to stay relevant

🎧 Listen now — link in bio.

#AIinJuly #UnSupervised #AIinMarketing #FutureOfWork #MarketingStrategy #GenerativeAI

Update Magazine

Cover for the Spring/Summerer 2025 issue of Update Magazine, featuring Zena Stephens Joy

Spring/Summer 2025

Submit a Story

Know a Business Badger doing big things? Tell us! Your story may be featured in an upcoming article or publication.

Share your story

WSB Employees: Submit ideas using the MSC support portal.

For the Media

Find experts, news releases, and other resources for members of the press.

Connect with us