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Faculty Insights

Let the Dog Decide: WSB’s Justin Sydnor Talks Behavior Change on Freakonomics Radio

By Clare Becker

June 24, 2019

Justin Sydnor sits for a portrait
Justin Sydnor is an associate professor of risk and insurance. Photo by Paul L. Newby II

Too many choices among health insurance plans? Maybe you should let the dog decide.

So says Associate Professor Justin Sydnor in a recent episode of Freakonomics Radio recorded live in Philadelphia.

Sydnor, the Leslie P. Schultz Professor in Risk Management and Insurance at the Wisconsin School of Business, is featured on the podcast with other behavioral scientists in an episode titled “How Goes the Behavior-Change Revolution?” Sydnor spoke with host Stephen J. Dubner on decision-making and health care options, whether there’s an easier way to make plan choices, and why it’s really not about “choice overload.”

Listen to the podcast or scroll to Sydnor’s segment at 26:19.