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Marketing Analytics & Insights Badge

Develop Critical Analytics and Insights Skills

Drive strategy through insights

  • Analyze data widely used in industry.
  • Analyze metrics to inform resource allocation decisions in areas such as paid search and display advertising.
  • Design new products and determine pricing.
  • Identify and apply analytical methods of evaluation, including data visualization, experimental design, regression analysis, and machine learning.

Leverage tools to make customer-focused decisions

  • Gain basic proficiency in analytical programs.
  • Acquire skills in machine learning and artificial intelligence and how it can be used to solve marketing challenges.
  • Build marketing models to determine what marketing plans are or aren’t performing well and assess return on investment.
  • Use digital marketing tools in targeted advertising, social media marketing, and search engine advertising.

Program Overview

Who is the badge for? Currently enrolled undergraduate students at UW–Madison.

What are the requirements?

  • Earn a B or higher in the following classes:
    • Marketing 445 Digital Marketing Analytics 
    • Marketing 450 Marketing Analytics
    • Marketing 442 Current Topics in Marketing Analytics & Insights
  • Submission and verification of a completed certification in an approved analytics software.

Jobs that use these skills

  • Market research analyst
  • Product manager
  • Brand manager
  • Social media manager
  • Digital marketing manager
  • Consumer insights analyst
  • Consultants
  • Innovation manager
  • New product development manager

Have questions?

Contact Marketing Academic Department Coordinator Kymberly Aebly at kymberly.aebly@wisc.edu.