Finance, Investment, and Banking Major
What You’ll Learn
Gain a holistic understanding of the finance industry and its many career paths. From Wall Street trading to the financial structures of startups and large corporations, learn how finance impacts the business world and society at large.
Topics, skills, and concepts
- Financial markets, investment analysis, valuation, financial modeling, trading, risks and returns, data-driven decision-making, financing and governance policies, corporate restructuring, forecasting, capital structure
- Analytics, accounting, financial planning, financial technology, history of finance, the impact of finance on business, society and sustainability
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best undergraduate finance program
—U.S. News & World Report, 2025
Prepare for Your Finance Career
average starting salary
Key employers
Knowledge and abilities
- Excel; Python; other analytical, database, and financial analysis software
- Teamwork, attention to detail, problem solving, perseverance, communication, innovative/strategic mindset, relationship building, intellectual curiosity
Common job titles
- Financial Analyst
- Investment Banking Analyst
- Financial Planner
- Trader
- Credit Analyst
- Risk Management Analyst/Underwriter
Common Career Paths
Corporate finance is an incredibly diverse field, ranging from areas such as Financial Planning & Analysis to Controllership to Treasury – ultimately to Chief Financial Officer. At its core, it is the application of financial theory and tools to create value for a business.
Corporate finance professionals work on cross functional teams to develop analysis and ultimately make decisions on projects like new product launches, international expansions, product line performance and mergers & acquisitions. They are key players in the creation and execution of a company’s long-term strategic plan and are business partners in running the company to generate topline growth, profit and value creation. Corporate finance is the main decision maker about cash management, the company’s capital structure and how to raise capital, including issuing stocks and bonds. They also analyze and evaluate the company’s results and subsequent reporting to senior management, the Board of Directors and the external investment community (quarterly earnings releases / annual shareholder meetings).
The commercial banking field provides a wide range of financial services to businesses, organizations, and individuals. Commercial banks serve as intermediaries between depositors who seek a safe place to keep their money and borrowers who require funds for various purposes, such as expanding their businesses, purchasing assets, or meeting working capital needs. Key services offered by commercial banks include accepting deposits, offering loans and credit facilities, facilitating domestic and international payment transactions, providing trade financing, managing cash and treasury services, and offering advisory services. Commercial banks play a pivotal role in supporting economic growth by facilitating capital flows, promoting business expansion, and fostering financial stability within the economy. They also serve as important channels for individuals and businesses to access financial products and services that meet their specific needs.
- Corporate Banking: Corporate banking is a specialized banking function that focuses on providing tailored financial services and solutions to large corporations, multinational companies, and institutional clients to meet their complex banking and financing needs.
- Consumer Banking: Consumer banking is a banking function that offers a wide range of banking services and products to individual customers, including personal accounts, loans, mortgages, credit cards, and various financial management tools.
Investment bankers work with clients to buy and sell businesses (known as “Mergers and Acquisitions” or “M&A” for short), raise capital from investors (including debt and equity), and, sometimes, restructure a company’s debt if bankruptcy is possible. Clients are typically corporations and private equity firms. In M&A and restructuring situations, investment bankers provide advice (known as “Advisory services”) on valuing businesses or securities, negotiating and structuring deals, conducting due diligence and anticipating market reactions. When raising capital from investors, investment bankers assist in issuing new securities (including initial public offerings), providing funding (i.e., loans) and ensuring new securities trade efficiently upon issuance. Investment bankers work in an intense, fast-paced environment where they execute M&A and capital markets transactions that are of critical importance to their clients.
Investment management and research involves the professional management of investment portfolios and the thorough analysis of financial markets, securities, and economic trends. Investment managers work closely with clients, such as institutional investors, high-net-worth individuals, and organizations, to develop investment strategies aligned with their specific investment goals and risk tolerance. Research professionals conduct extensive research on various asset classes, including stocks, bonds, commodities, and real estate, to identify potential investment opportunities and make informed investment decisions. By continuously monitoring and evaluating market conditions, investment managers aim to optimize returns and mitigate risks for their clients’ portfolios, while providing timely market insights and recommendations based on their research and analysis.
Sales and trading involves the buying and selling of financial instruments, such as stocks, bonds, currencies, and derivatives, on behalf of clients or for the firm’s own account. Sales professionals build and maintain relationships with institutional investors, hedge funds, and other clients, providing them with market insights, research, and investment ideas to generate trading opportunities. Trading desks execute trades in various financial markets, utilizing their expertise in pricing, risk management, and market analysis to maximize profitability. Sales and trading activities contribute to market liquidity, facilitate price discovery, and play a significant role in the functioning of financial markets, catering to the diverse investment needs of clients and managing trading positions to optimize returns.
Alternative investments refer to a diverse range of investment opportunities that go beyond traditional asset classes, such as stocks and bonds, and encompass investments in areas like private equity, hedge funds, real estate, commodities, infrastructure, and more. These investments offer unique risk and return characteristics, often with lower correlation to traditional markets, providing potential diversification benefits to investors. Alternative investments can include strategies that involve complex financial instruments, illiquid assets, or specialized knowledge. They are typically pursued by investors seeking to enhance portfolio returns, capitalize on market inefficiencies, or access niche sectors not readily available through conventional investment vehicles.
- Venture Capital: Venture capital is a form of equity investment that involves providing funding to early-stage or high-growth companies with significant growth potential in exchange for equity ownership, aiming to generate substantial returns on investment.
- Private Equity: Private equity is an investment asset class that involves the acquisition and management of equity ownership in privately-held companies, often with the goal of driving operational improvements, strategic growth, and ultimately generating attractive returns for investors.
- Hedge Funds: Hedge funds are privately managed investment funds that employ various sophisticated strategies, such as long-short positions, derivatives, and leverage, to seek higher returns and mitigate risks for accredited investors, often with a flexible investment approach and limited regulatory oversight.
- Private credit: Private credit funds are investment vehicles that focus on providing debt capital to companies or individuals, typically outside the traditional banking system, with the aim of generating attractive risk-adjusted returns by investing in various types of credit instruments, such as loans, bonds, or structured debt products.
Wealth management and financial planning encompass comprehensive services that assist individuals, families, and businesses in managing their financial affairs, achieving their financial goals, and preserving wealth over the long term. Wealth management involves a holistic approach that integrates investment management, estate planning, tax strategies, risk management, and retirement planning to optimize overall financial well-being. Financial planning focuses on creating a roadmap to help clients identify their financial objectives, analyze their current financial situation, develop a personalized plan, and make informed decisions regarding savings, investments, debt management, insurance, and other financial aspects. These services are typically provided by professionals such as financial advisors, who work closely with clients to understand their unique circumstances, provide expert guidance, and continuously monitor and adjust the plan to align with changing goals and market conditions.
Alumni Pursue Their Dream Jobs
Our alumni were where you are now. Ready to pursue a finance degree to make an impact in the business world.
Develop your understanding of finance concepts + discover finance career paths
Sophomore finance internship program
This unique alumni-led applied internship experience prepares sophomores for success in their chosen field through mentorship from an industry leader and meaningful hands-on work at a hedge fund, private equity firm, real estate firm, or wealth management firm. 100% of participants have secured employment with a top choice firm.
Signature academic programs
The Applied Equity Market Research (AEMR) course series offered by the Hawk Center for Investment Analysis and our Nicholas Center Analyst Development Program are two application-based experiences for undergraduates to take their technical and professional skill readiness to the next level.
Case competitions
The finance department partners with WSB student organizations and industry partners/employers to host and promote case competitions for students of all levels. Case competitions provide students with an opportunity to apply what they have learned in their classes to solve a real-life business challenge and present their recommendations to a panel of judges.
Job shadow experiences and employer treks
Benefit from opportunities and resources to connect with the Badgers in Finance community through formal job shadow experiences, internships, and treks to visit companies in Chicago, New York, Minneapolis, and Milwaukee.
Join a student org
- Capital Management Club
- Economics Student Association
- Fantasy Sports & Finance Club
- Federal Reserve Challenge
- Finance & Investment Society
- Forex Investment Club
- Investment Banking Club
- Sales & Trading and Asset Management Society
- Society of Personal Investments
- Wealth Management Group
- Women in Finance & Accounting
Meet the Finance Team
Department contacts
Zach Hershoff
Career coaches
Use Starfish to make an appointment with your career coach.