Marketing
About the Program
The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.
Core Areas of Research
Student research is supported by faculty in three core areas:
Quantitative modeling
Consumer behavior
Marketing strategy
Academic Requirements
All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:
- A bachelor’s degree in accounting, finance, management, economics, or operations and information management OR
- A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
- Competency at an intermediate level of statistics
Program Coursework
Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.
Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.
Faculty Research Interests
Neeraj Arora
Research interests:
- Choice models
- Experimental design
- Big data analytics
- Machine learning
- Bayesian statistics
Ishita Chakraborty
Research interests:
- Digital Marketing
- Unstructured Data – Text, Video Analytics
- Machine Learning/Deep Learning
- Fairness and Bias
- Salesforce Recruitment and Training
Kevin YC Chung
Research interests:
- Quantitative marketing
- Empirical industrial organization
- Choice models
- Endorsement marketing
- Emerging markets
- Credence goods
Remi Daviet
Research interests:
- Deep Learning & AI
- Bayesian & Computational Statistics
- Consumer Decision Making
- Advertising
- Neuro-Genomics
Amber Epp
Research interests:
- Understanding collective phenomena, including the interplay of relational identities, collective goals, and network agency
- Group decision-making
Cheng He
Research interests:
- Causal inference
- Policy evaluation
- Modern retailing
- Consumer search
- Financial decision-making
Jan Heide
Research interests:
- Channels of distribution
- Strategic partnerships
- Interorganizational relationships
- Marketing strategy
Aziza Jones
Research interests:
- Status and Identity Signaling
- Social-Signaling
- Donation Behavior
- Parental Spending
Tarun Kushwaha
Research interests:
- Marketing – finance interface
- Marketing channels
- Impact of crisis
- Global marketing
Qing Liu
Research interests:
- Quantitative modeling of marketing data
- Bayesian methods
- Experimental design
- Conjoint analysis
- Consumer choice
- Big data analytics
Yi Liu
Research interests
- Technology and platforms
- Economics of AI
- Theoretical models in marketing
C. Page Moreau
Research interests:
- Consumer learning and knowledge transfer
- New product development and acceptance
- Creativity and design
Neil Morgan
Research interests:
- Marketing capabilities
- Brand Strategy
- Marketing strategy
- Marketing performance assessment
Joann Peck
Research interests:
- Haptics
- Interpersonal touch
- Non-verbal behaviors
- Psychological ownership
- Individual difference measures
Evan Polman
Research interests:
- Consumer and managerial decision-making
- Creativity
- Ethics
- Emotions
- Psychology experiments
J. Craig Thompson
Research interests:
- Philosophy of science
- Postmodern culture
- Consumer lifestyles and motivations
- Gender issues and consumption
Connect With Current Students
We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.
See Our Placement Results
Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.
Contact us