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WSB External Advisory Board

Dan Kelly

Dan Kelly

Chief Financial Officer

American Family Insurance

Dan Kelly is chief financial officer/treasurer of American Family Insurance. Mr. Kelly’s accountabilities include Business & Workplace Services, Finance, Enterprise Risk Management, Internal Audit, Investments and Reinsurance.

Mr. Kelly received his bachelor’s degree in business administration and MBA from the University of Wisconsin-Madison. He is a certified public accountant, a former licensed insurance agent in Wisconsin and has earned his Fellow, Life Management Institute and Associate in Customer Service designations.

Mr. Kelly started his career at Arthur Andersen in Milwaukee as a staff auditor. After two years there, he began his career at American Family as a financial analyst in 1987 in the Finance Division, ultimately serving in a number of management roles.

In 2003, Mr. Kelly moved to the Life/Health Division as product design director working in operations. Three years later, he returned to the Finance Division as financial analysis director. He was promoted to vice president of Human Resources in October 2007. In July 2011, Mr. Kelly was named chief financial officer/treasurer.

In 2016, Mr. Kelly received the Distinguished Accounting Alumni Award from the University of Wisconsin-Madison. He served on the Wisconsin School of Business Dean’s Advisory Board from 2012 – 2018, having previously served on the School’s Department of Accounting Advisory Board. In 2018, Mr. Kelly joined the Edgewood College School of Business Advisory Board. He also joined the University of Wisconsin Carbone Cancer Center Advisory Board in 2020.

Mr. Kelly and his wife, Lena, live in DeForest, Wis. They have three children: Grown daughter, Nikki, a University of Wisconsin-LaCrosse graduate and sons Joe and Steven who are both University of Wisconsin-Madison School of Business graduates.