Xiaoyang Long

Xiaoyang Long is the Fetzer Family Chair in Business and an associate professor in the Department of Operations and Information Management at the Wisconsin School of Business. Professor Long’s research focuses on behavioral operations and sustainable supply chains. She combines mathematical models with empirical methods to study decision-making of individuals and firms in operational settings. Her recent projects investigate how customer behavior interacts with emerging operational processes (e.g., fast fashion, e-commerce) to inform firms’ supply chain and sustainability policies. She also studies equity and efficiency issues in people operations. Professor Long’s research has appeared in top journals such as Management Science, Operations Research, Manufacturing & Service Operations Management and Production and Operations Management. She is currently serving as president of the INFORMS Behavioral Operations Management Section. She is a Senior Editor at Production and Operations Management. Professor Long has received numerous awards for her research and teaching. These include the Best Operations Management Paper in Management Science (2024), the INFORMS BOM Best Working Paper Award (2016, 2024), and Finalist in the Best M&SOM Paper Award (2024). She also received the Erwin A. Gaumnitz Distinguished Junior Faculty Research Award (2020) and the Erwin A. Gaumnitz Distinguished Faculty Teaching Award (2021) at UW-Madison. Professor Long teaches undergraduate and graduate courses in Operations Management, Sourcing, and Supply Chain Strategy. She received her Ph.D. in Operations Management from the Hong Kong University of Science and Technology, and also holds a B.A. in Physics from Princeton University. Close