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Full-Time MBA Student Ambassadors

Mackenzie Jahn

Mackenzie Jahn
Specialization: Marketing
Graduation Year: 2022
Hometown: Huxley, Iowa

Pre-MBA career experience:
Account and Project Management at a Local Marketing Agency

Why did you choose the Wisconsin MBA?
Attention to detail, connection and excellence are values that drive the manner in which I conduct myself both professionally and personally. As I was researching graduate programs for marketing research and consumer insights, Wisconsin’s MBA program, more specifically it’s specialization in Marketing Analytics & Insights, consistently stood out for its alignment with my values. The opportunity to hone skills and focus on a more specific career path through a specialization would allow me to give attention to detail to my education and career goals. Meanwhile the vast faculty, alumni and industry connections who were willing and eager to meet with me throughout the application process proved the program’s dedication to genuine connection. Furthermore, as one of, if not the best, graduate programs for a career in consumer insights, Wisconsin’s MBA in Marketing Analytics & Insights clearly stood out in terms of its excellence from the character and intelligence of the individuals associated with it to its industry connections, curriculum, applied learning opportunities, external advisory board, employment outcomes and even recent ranking as #5 Best MBA for Marketing by the Princeton Review. When I visited campus in late February and was able to experience a little bit of the program for myself, it continued to validate all of the aforementioned.

What advice would you give to prospective students?
Enjoy the process. Spend time connecting with, getting to know and asking questions to as many current students, faculty, alumni, etc. in order to more fully understand what the Wisconsin MBA Program is all about, how it might align with your education and career goals and how you could potentially see yourself benefiting and contributing to it.

Please share some fun and interesting facts about yourself.
I’m an avid ice cream eater who’s always in search of the best local ice cream shops and has dreams of seeing if she can eat a whole quart in one sitting someday.