Mike Judge

Mike Judge is currently the Director for the Center for Brand and Product Management with the Wisconsin School of Business at the University of Wisconsin-Madison. He worked for 24 years uncovering consumer insights in order to develop successful marketing strategies, advertising, and new products before taking a position at the university.

Mike came to the Wisconsin School of Business from Kraft Foods, Oscar Mayer business unit, where he was the Sr. Director for Consumer Insights & Strategy, a member of the Executive Leadership team and the Marketing Leadership team. Prior to Kraft, he worked for ACNielsen, and Leo Burnett Advertising in Chicago and Mexico City. He earned his BA from Marquette University, and his MA in Economics from DePaul University.

Mike lives in the Madison, is married and has three wonderful children. He is also a bit of a sports and political news junkie. He can be reached at michael.judge@wisc.edu.