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Yohei Nishimura

Yohei Nishimura

PhD Student | Marketing
Marketing

About Yohei

Yohei is a doctoral student in the Marketing Department at the University of Wisconsin-Madison. His research mainly focuses on AI/machine learning, causal inference, and applied econometrics. He uses advanced deep learning techniques like computer vision and natural language processing, along with Bayesian methods, optimizations, and econometrics to inform his work.

Before starting his PhD, Yohei earned a Master’s degree in Computer Science from the University of Wisconsin-Madison and a Bachelor’s degree in Economics from the University of Tokyo. Outside academia, he has fifteen years of professional experience as an entrepreneur, marketer, product manager, and software developer.

For the latest updates on his work, please visit his website at https://yorkn.info.

Selected Accepted Journal Articles

Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). AI-human hybrids for Marketing Research: Leveraging LLMs as Collaborator Journal of Marketing

WSB Stories

WSB Stories

Professor Neeraj Arora presents during an AI applied learning event at Grainger

WSB Faculty Share Research on Generative AI

Wisconsin School of Business faculty are actively researching the use of generative artificial intelligence (AI) in a range of disciplines. Some of this work was in the spotlight recently as...