A.C. Nielsen Center for Marketing Analytics and Insights
Contribute to business strategy with consumer insights expertise
The A.C. Nielsen Center for Marketing Analytics and Insights trains you in the specialized ideas, issues and techniques of marketing research, consumer insights, and analytics.
We support students who are studying marketing, consumer behavior, and analytics. As the country’s premier marketing analytics and insights specialization, in our MBA or master’s degree programs you will gain:
- Business acumen to work in cross-functional teams
- Expertise in research, analytical, and methodological approaches to learn the who, what, when, where, and why behind consumer behavior
- Marketing knowledge to translate the discovered insights into business recommendations to drive business growth
Established in 1990, the A.C. Nielsen Center is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. Our mission includes the discovery and dissemination of new insights knowledge.
Biennially, the A.C. Nielsen Center hosts Summit, an industry conference that welcomes alumni, the external advisory board, and industry friends of the center to campus for a full day of learning and networking.
Programs We Support
MBA Career Specialization
The MBA curriculum combines an in-depth, specialized education in consumer insights and marketing research methodologies and focuses on applying discovered insights into big-picture, strategic thinking.
Student-Centered, Industry-Relevant Approach
Individualized Student Development
Students receive one-on-one attention and mentoring from our director; career path development and coaching from a Wisconsin School of Business career coach; and mentoring from industry professionals through our External Advisory Board.
Applied and Experiential Learning
Students participate in a variety of applied learning experiences, including the application of insights tools and techniques, as well as training in leadership, consulting, and presentation skills.
Deep Industry Connections
Networking events with alumni and advisory board members provide mentoring and career opportunities.
Corporate and Alumni Engagement
Sponsor a Class Project
Our students work with a variety of organizations to solve timely marketing challenges. Let’s explore how we can work together.
Become an Industry Mentor
Our alumni, board members, and industry friends mentor students, provide applied learning experiences, serve as guest lecturers, and help students achieve their career goals. Interested?
Recruit Our Students
Enhance your recruiting efforts with the help of our Career Management Team.
Explore the A.C. Nielsen Center
Hear from our students
Learn about events, classroom experiences, and what it’s like to be a student in the Wisconsin Full-Time MBA Program.
The A.C. Nielsen Center benefits from the Wisconsin School of Business’ world class marketing and analytics faculty. These faculty are leaders in research and dedicated to teaching our students the theory and tools necessary to become an insights professional.
Arthur C. Nielsen Sr. and his wife, Gertrude, were instrumental in establishing a premier marketing research education for students at the Wisconsin School of Business.
Connect With Us
Contact us to learn more about the A.C. Nielsen Center.
Join our mailing list
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