MBA in Marketing: Technology Product Marketing
Address growing industry demand for leaders who understand the nuances of tech product marketing.
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Be prepared to take the lead in marketing the next tech innovation. Partner with product managers in engineering, software development, and other areas to market emerging tech products. Hear from alumni with experience at top companies like Google, Intuit, and Meta on how this specialization will prepare you to make your mark in the tech space.
Connect With Top Employers
Connect with employers through classroom visits, networking events, and applied learning projects. Frequent recruiters:
Technology Product Marketing Careers
Compete in the burgeoning marketing job market and anticipate long-term career growth. You’ll see an immediate return on your investment from a targeted curriculum developed to give you innovative, leading-edge expertise.
Common career paths
- Technology product marketing roles
- B2B marketing positions
Common job titles
- Product Marketing Manager
- Tech Product Marketer
- Lifecycle Marketing Manager
Gain Marketing Breadth + Deep Expertise to Stand Out
Build a career advantage with the curriculum, industry experiences, and connections of a top-ranked marketing MBA, plus added expertise in technology product marketing.
Applied Learning
Company visits & current topic seminars
Topics include tech product life cycles, product-led marketing, and B2B marketing.
Intuit. Focus: Founder Scott Cook and a team of Intuit marketers led students through a design thinking exercise about consumer-led reviews and the feedback loop.
Microsoft. Focus: Launching the marketing plan for the new Surface, Wisconsin MBA alum Rodrigo Stabio took students through a case study on this recent project.
More applied learning activities
- Develop a ‘Product Thinking’ mindset
- Personalize the marketing message by channel, tactic, and target segment
- Always-agile product development; importance of rapid test-and-learn environments
- Learn product lifecycle stage and timeline implications
- Recommend plans to adjust marketing to new target segments
Curriculum
The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in marketing. With technology product marketing-specific courses, electives, and applied learning opportunities that begin as soon as your first semester, the MBA in Business: Marketing: Technology Product Marketing gives you a competitive edge in your career.
Year 1
First Semester
- MBA Core
- Marketing Research
- Current Topics in Marketing
Second Semester
- MBA Core
- Marketing Analytics
- Tech Product Marketing Management
- Current Topics in Marketing
Year 2
First Semester
- Data Technology
- Experiments & Causal Methods
- Current Topics in Marketing
- Electives
Second Semester
- Marketing Consulting Practicum
- Marketing in the Digital Age
- New Product Innovation
- Electives
Marketing Leadership Institute
With industry experience and support, Wisconsin goes deeper. A dedicated knowledge center, the Marketing Leadership Institute, is backed by industry professionals and is a unique pillar of the Wisconsin MBA in technology product marketing. You gain a strong network in the field and close ties to alumni working in your ideal career path.
Participating marketing industry experts and alumni:
- Guide curriculum
- Host applied learning
- Contribute to the classroom
- Mentor students
- Assist with recruiting and placement
Get To Know Our MBAs
Your MBA. Your Career Success.
High staff-to-student ratio means you get unlimited support—and exceptional connections—as you step into your ideal career.
Learn more about our career-launching resultsCheck out the other marketing pathways
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