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Ishita Chakraborty

Ishita Chakraborty

Assistant Professor | Marketing
Thomas and Charlene Landsberg Smith Faculty Fellow
4186 Grainger Hall

About Ishita

Ishita Chakraborty joined the Wisconsin School of Business in July 2021 as an Assistant Professor in the Marketing Department.

Her research has been published in Journal of Marketing Research and Review of Marketing Research. Her dissertation has got an honorable mention at the John A. Howard /AMA Dissertation Award and has won the Mary Kay/ Academy of Marketing Science (AMS) Dissertation Award in 2022.

Professor Chakraborty’s research interests are in Large Language Models, AI, online platforms and algorithmic bias. Her research aims at developing algorithmic market research tools to derive richer, accurate and real-time insights from unstructured data.

Professor Chakraborty earned her B.E. in Computer Engineering at the University of Mumbai, her MBA at the Indian Institute of Management, and her PhD in Marketing at the Yale School of Management. Before her PhD, she worked in sales, brand management and consulting with Deloitte, Accenture and Mondelez International.

Selected Accepted Journal Articles

Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. (2024). AI and AI-human based Salesforce Hiring using Interview Videos Marketing Science

Selected Published Journal Articles

Chakraborty, I. & Kim, M. & Sudhir, K. (2022). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes Journal of Marketing Research

Working Papers

Arora, N. & Chakraborty, I. & Nishimura, Y. (2024). Hybrid Marketing Research: Large Language Models as an Assistant

Sikdar, S. & Chakraborty, I. & Doghonadze, N. (2024). Neither a Picasso Nor a Da Vinci: A Multi-modal Model for Pricing of Novice Artwork

Troncosco, I. & Kim, M. & Chakraborty, I. & Kim, S. (2023). The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

Practitioner-Oriented Publications

Lee, P. & Chakraborty, I. & Banerjee, S. AI Applications to Customer Feedback Research: A Review Review of Marketing Research: Special Issue on AI in Marketing

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