Spring/Summer 2021

Spring 2021

Cover Story

8 to Watch Under 40

Meet accomplished Business Badgers making major impact on their industries.

In This Issue

Joann Peck’s Research Helps Connect People to Places

Professor Joann Peck’s research shows a trail to better stewardship.

New Master’s Program Delivers In-Demand Analytics Skills

WSB’s MS in Business Analytics prepares students for career success turning data into decisions.

What Inspires You? Joseline Nyinawabera Responds

Double Badger and entrepreneur Joseline Nyinawabera shares what motivates her to be the best version of herself.

Health Care Executive Jennifer Olson Leads Through Turbulent Times

With a passion for mission-driven work, the children’s hospital leader is dedicated to moving her industry forward.

Alumni Manage Risk During a Year of Immense Challenges

Business Badgers in risk management respond to recent disruptions while preparing for the future.

Now You Know: Faculty Research Answers Business Questions

Do e-visits create more work for doctors? Can “superstar cities” remain sustainable? How does founders’ experience impact startup survival?

Madison residents waiting in line to get the COVID-19 vaccine

School News

New alumni event series, Day of the Badger success, online undergraduate degrees, and other updates from Grainger Hall.

Tech Exec Turns WSB Assignment Into Billion Dollar Startup

Tyler Kennedy took a fast track from college to co-founder and describes how helping others has become his biggest reward.

Business Badgers Launch Businesses During Pandemic

For some alumni and students, the economic downturn lit a fire to make their passion projects a reality.

Dean Sambamurthy Shares His Optimism

Dean Sambamurthy celebrates the Business Badger community, reflects on the spring semester, and looks ahead to a more typical fall.

Photo Gallery: A Terrace for All Time

For nearly a century, the Memorial Union Terrace has been a place to gather, study, or enjoy a picture-perfect day.

WSB alumn and his daughter pose for a photo with Bucky Badger

Photo Gallery: A Terrace for All Time

For nearly a century, the Memorial Union Terrace has been a place to gather, study, or enjoy a picture-perfect day.

Class Notes

Catch up on fellow Wisconsin School of Business alumni.
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In Memoriam

M. Keith Weikel (MS ’62, PhD ’66)

M. Keith Weikel passed away on March 10, 2021, leaving a profound legacy at WSB and UW–Madison. A passionate Badger, Weikel served on WSB’s Dean’s Advisory Board for many years. He and his wife, Barbara, made a gift to create the M. Keith Weikel Leadership Speaker Series, which enables Wisconsin MBA students to interact with and learn from accomplished business leaders and alumni. Weikel also established the M. Keith Weikel Distinguished Chair in Leadership at WSB.

Reena Vokoun (BBA ’98)

Reena is the founder and chief operating officer of Passion Fit. She recently gave a TEDx talk entitled, “Why Wellness Is the Secret to Personal and Professional Success.” The theme of the virtual event was “fearless,” and in her talk Vokoun shared insights on how women can overcome challenges with the pandemic, gender equity in the workplace, and burnout through focusing on their mental, physical, emotional, and spiritual health.

Michael Campbell (MBA ’03)

Michael is the new global head of education in the business unit for Intel. He is responsible for driving the portfolio strategy, ecosystem, and go-to-market plans for bringing PCs to students and teachers worldwide. He participated in Intel’s product announcement at the Consumer Electronic Show 2021 where the company launched a new line of processors dedicated to the education segment.